Day: 6 February 2024

PRCA Managing Director to step down in February

Stuart Mitchell

PRCA Managing Director Renna Markson recently announced that she has decided to leave the organisation, after six years’ service. Her announcement on LinkedIn can be found here. Interim Management Board Chair Ray Eglington paid tribute to Renna. He said: ‘During her six years with us, Renna helped to build PRCA during a time of rapid growth, provided leadership and support to our industry during the COVID-19 pandemic, and provided the stability that the organisation needed when its director general, Francis Ingham, passed away. She played an instrumental part in PRCA’s…

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IPA responds to government request for information on smarter regulation

Stuart Mitchell

The IPA has, on behalf of its members, submitted a response to the Department for Business & Trade’s call for evidence on ‘Smarter Regulation and the Regulatory Landscape.’ This submission follows a meeting on the topic with the Minister for Regulatory Reform, the Earl of Minto, in October. In the submission, the IPA highlighted the advertising industry’s ‘highly successful and internationally renowned’ self and co-regulatory system and how it is able to act quickly and effectively to implement changes to reflect new requirements and standards. The IPA also acknowledged examples…

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National Trust uses ‘Isaac Newton’s lockdown legacy’ to launch Time + Space Award for young people

Stuart Mitchell

The National Trust has opened applications for a Time + Space Award for young people, inspired by Sir Isaac Newton’s annus mirabilis or ‘year of wonders’, which happened when he was just 23. The new Award will support some of today’s 16-25s to bring their ideas to life at Newton’s home, Woolsthorpe Manor, a farmhouse in Lincolnshire. Newton said of his ‘year of wonders’, “In those days I was in the prime of my age for invention.” Working with a panel of experts and voices from the fields of science,…

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REPORT: Social Media Marketing Trends 2024

Stuart Mitchell

Trends predictions by 23 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 90+ pages report to help social media marketers globally. Social media marketing is seeing massive changes in 2024, according to a new report. Generative AI is the driving force behind many of them. We’ll see the rise of user AI-generated content, the long-waited breakthrough of personalized communications, and the spreading of virtual influencers. These and other key trends are found in a new whitepaper by the world’s leading independent agency network thenetworkone and…

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JustGiving selects GoCardless Instant Bank Pay for open banking payments

Stuart Mitchell

GoCardless, the bank payment company, has extended its relationship with JustGiving to become the online donation platform’s exclusive open banking payment provider, replacing American Express. The move will see JustGiving use both the fintech’s Instant Bank Pay feature to collect instant, one-off gifts and its Direct Debit capabilities for recurring donations. JustGiving estimates that 10% of its donations already go through open banking payments — a proportion that it wants to grow. JustGiving does not charge a commission fee on donations to charity customers, instead relying on optional tips that…

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