Day: 20 February 2024

Help shape the future of B Corp Certification in our second public consultation

Stuart Mitchell

B Corp have announced a second public consultation to decide their future direction. I enclose their announcement from their web page below: The second public consultation on the draft standards has now launched! We invite you to help shape the future of B Corp Certification by sharing feedback through a new, interactive website.  B Lab has reached a vital juncture in the evolution of B Corp Certification standards. We need your help to understand if the latest draft is ambitious, clear, and attainable for businesses globally whilst delivering the impact…

Read More

Call for submissions: WFA President’s Awards 2024

Stuart Mitchell

The annual WFA President’s Awards look to recognise industry initiatives led by national advertiser associations in different markets which are helping advance the marketer’s agenda and are contributing to positive change in the industry and society. National associations in WFA membership are invited to nominate their innovative programmes and activities that have made a real difference to their members and the marketing industry in 2023. These initiatives can cover areas related to organisational transformation, cross-industry collaboration, capability and talent development, marketing effectiveness, media transparency, self-regulation, ethics and responsible marketing, diversity &…

Read More

First KitKat using cocoa from the Nestlé Income Accelerator launches in Europe

Stuart Mitchell

Nestlé has introduced the first KitKat made with cocoa mass from beans grown by farmer families engaged in the company’s income accelerator. This KitKat aims to connect consumers with the farmers in Nestlé’s programme and raise awareness about the sustainability of the cocoa used in the iconic bars. The innovative programme was launched in January 2022 to help close the living income gap of cocoa-farming families and reduce child labour risk. At the same time, it strives to advance better agriculture practices and promote gender equality, empowering women as agents…

Read More

First ZEROe engine fuel cell successfully powers on

Stuart Mitchell

In late 2023, the ZEROe teams powered on the iron pod, the future hydrogen-propulsion system designed for Airbus’ electric concept aircraft. As well as the hydrogen fuel cell system, the iron pod contains the electric motors needed to spin a propeller and the units that control and keep them cool. Its successful power on at 1.2 megawatts is a pivotal step on Airbus’ ZEROe roadmap to put a hydrogen-propulsion aircraft into service by 2035. The power of the world’s most abundant element In 2020, Airbus shared four hydrogen-powered aircraft concepts…

Read More

Pringles Reveals New Paper Tube

Stuart Mitchell

A new eco-friendly Pringles tube has been launched to allow snackers to more easily pop the packaging of their favourite crisps in with their household recycling. Now available exclusively in Tesco stores and online, the paper tubes will replace the iconic Pringles can originally launched in the 1960s, which had a steel base. The new tube is made from recycled paper and has a paper base, which means customers can put it straight in their home recycling bin. It will have a plastic lid that can also be recycled. The…

Read More