Day: 1 March 2024

Tony’s Chocolonely Successfully Scales Impact Model While Delivering Record Revenue Growth

Stuart Mitchell

Tony’s Chocolonely, the impact company that makes chocolate, publishes its latest annual FAIR report for 2022-23.  The report shows the largest annual increase in Tony’s Mission Allies to date with six new partners joining their collaborative industry initiative Tony’s Open Chain. More than 17,000 farmers (+20% YoY) now benefit from Tony’s 5 Sourcing Principles, including receiving living income pricing for all cocoa sold via Tony’s Open Chain. The company also reports a record €28m (+23% YoY) rise in chocolate revenue, reaching an annual revenue of €150m.  On the company’s progress, Douglas…

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Challenger brand, smol achieves B-Corp certification

Stuart Mitchell

Challenger brand, smol, has announced its B-Corp certification, continuing its mission to revolutionise how the UK cleans, by challenging the plastic, chemicals and carbon produced by industry giants.  Highlighting their ambition since launch to be a different, better business – whether via challenging the impact smol have on the industry as well as their own impact within the business, with the community and their customers. Core to smol’s achievement has been the development of its portfolio of award winning, high-performance, innovative cleaning products that contain minimal to no plastic such…

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Latest research by WARC shows highly awarded creative campaigns are significantly more effective

Stuart Mitchell

Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness for the WARC Rankings, the ultimate benchmark for marketing. Using the results data from between 2015 and 2022, WARC has assessed the health of creativity to establish how often creative work is also effective.  The study reveals that of the 5,000+ creatively awarded campaigns analysed, 42% of highly creative ideas (those ranked in the WARC Creative 100) are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas.  Amy Rodgers,…

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Bath Spa University introduces returnable coffee cup scheme to tackle single-use plastic

Stuart Mitchell

Bath Spa University is today announcing the launch of a new returnable cup scheme in five outlets across three of their campuses in an effort to help tackle the 55,000 single-use coffee cups currently served up to students and staff. The University is teaming up with environmental behaviour change specialists, City to Sea, who ran a successful city-wide returnable cup scheme across the whole of Bristol earlier this year. The “Refill Return Cup” will operate through the award-winning Refill app meaning that coffee drinkers won’t need to leave any deposit at…

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Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

Stuart Mitchell

Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a significant milestone in the efforts to create a more sustainable advertising ecosystem. Cedara, which is on a mission to help decarbonise the media industry, will serve as the preferred sustainability partner for Assertive Yield’s clients. Publishers that leverage Cedara’s automated measurement solutions to accurately assess their overall emissions will be…

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