Day: 4 March 2024

Co-op launches UK’s first convenience retail media network

Stuart Mitchell

Co-op has announced the launch of the UK’s first retail media network in the convenience sector to help brands reach new and wider audiences, while improving advertising relevancy for its shoppers. The UK’s leading convenience retailer has launched the Co-op Media Network to bring together Co-op’s in-house team and its long-term agency partner Threefold – an SMG agency who are the largest operator of retail media networks in the UK – under one recognisable brand identity. The Co-op Media Network will deliver a new proposition that capitalises on Co-op’s strengths…

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New HRC State Equality Index Shows Devastating Impact of Radical Anti-LGBTQ+ 2023 State Legislative Season

Stuart Mitchell

The Human Rights Campaign Foundation (HRC), the education arm of the nation’s largest Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) civil rights organization, in partnership with the Equality Federation, an advocacy accelerator rooted in social justice that builds power in a network of state-based LGBTQ+ advocacy organizations, released the newest edition of its State Equality Index (SEI), the most comprehensive survey of state-level commitment to LGBTQ+ equality. This year’s SEI comes as thirty-six state legislatures have already opened their sessions for the year, with many anti-LGBTQ+ bills introduced. So far…

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New ICO campaign promotes sharing data to safeguard children

Stuart Mitchell

The Information Commissioner’s Office is partnering with education, law enforcement and social service organisations to raise awareness about responsible data sharing to protect children from harm. The data protection regulator has launched a myth-busting campaign called ‘Think. Check. Share.’ which demonstrates how data protection law can help organisations to share personal information when required to safeguard children and young people.  The National Day Nurseries Association, the Early Years Alliance, the College of Policing, the National Police Chiefs’ Council and the Confederation of School Trusts are among the first organisations to…

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Vattenfall joins Airbus and partners to pave the way for hydrogen aviation

Stuart Mitchell

This cooperation will provide better understanding of hydrogen aircraft concepts and operations, supply, infrastructures and refueling needs at airports in order to help develop this hydrogen aviation ecosystem in both countries. The work will also identify the pathways to select which airports will be transformed to operate hydrogen-powered aircraft in both countries as well as the accompanying regulatory framework. This is a first step with a one year feasibility study that covers two countries and more than 50 airports. It reflects the partners’ shared ambition to use their respective expertise…

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PepsiCo campaign inspires and celebrates women thriving in supply chain careers

Stuart Mitchell

PepsiCo recently announced the global She is PepsiCo campaign, which will include recognition of women who work in frontline roles in markets around the world, showcasing their transformative abilities, and helping to recruit even more to apply for frontline roles. The annual program rebrands some of the company’s highly visible delivery trucks with the names and faces of She is PepsiCo honorees. Featuring photos of these employees in their work settings, in place of the company’s brands, is at the heart of how the global campaign aims to celebrate and…

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