Day: 24 June 2024

Out of Home Ad Spend Sees Highest Ever First Quarter Volume, Up 6.8% in Q1 2024

Stuart Mitchell

Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in 2023. The almost $2 billion in revenue was the highest first quarter volume in the history of OOH. Digital out of home (DOOH), which accounted for over 32% of sales, increased 10.3% from a year ago. Transit was the fastest growing of the four OOH categories,…

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Clear Channel UK empowers learning and diversity through partnership with PROPS

Stuart Mitchell

Clear Channel has partnered with PROPS, a Bristol-based charity dedicated to assisting individuals with learning difficulties in finding meaningful employment opportunities.     The partnership kicked off with two creative workshops at Clear Channel’s Bristol depot. During these workshops, participants gained insights into the operations side of the business and engaged in creative activities focused on designing posters. The activity allowed participants to design posters representing the charity whilst providing them with real-life work experience in the advertising industry. Feedback from the trainees and staff proved to be overwhelmingly positive,…

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Fairtrade Premium reached record high of €222.8 million

Stuart Mitchell

Continuing to steadily grow and positively impact the lives of more than two million farmers and workers, the Fairtrade Premium neared €223 million in 2022, a 10 percent increase from the year earlier, according to a monitoring report released today by Fairtrade International. The global certification’s fifteenth edition of the report showed that Fairtrade Premium received by producer organisations for Fairtrade’s top seven products – banana, cocoa, coffee, cotton, flowers, sugar and tea – totalled about €210 million, while the Premium for the minor products topped €12 million. The Fairtrade…

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NSC Releases Research on Location Geofencing Technology to Help Advance Workplace Safety

Stuart Mitchell

Despite increased efforts to reduce serious incidents and fatalities, or SIFs, in the workplace over the last few decades, the percentage of worker deaths has only fallen by about 15%, according to the Bureau of Labor Statistics. Recognizing the severity of this issue, the National Safety Council launched the Work to Zero initiative in 2019, with funding from the McElhattan Foundation, to help reverse this devastating trend through the use of technology.  The NSC Work to Zero initiative recently released a new white paper, Advancing Workplace Safety with Location Geofencing,…

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ASA – New guidance on making ads clear in podcasts

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on making ads clear in podcasts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Recently, the ASA and CAP are publishing new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences.  Read our research on ad labelling…

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