Month: June 2024

Vivo ‘Amazon Desert Rally’ Campaign: A Crazy Idea With A Serious Message

Stuart Mitchell

As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw attention to the harsh truth of the Amazon’s plight, Vivo crafted a  fake desert race that juxtaposes a wild fiction with an even wilder reality of vast environmental destruction. The effort, conceived with Vivo’s creative agency, Africa Creative, aims to shed light on the alarming rate of river…

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‘The Cure,’ A Powerful Cinematic Drama In The Fight Against Conversion Therapy To Be Released Across Social Media

Stuart Mitchell

Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender and sexuality, feminism and racial issues, has produced an emotionally gripping film that takes aim at the painful, persistent scourge of homophobia through the lens of Brazilian history. The film, “The Cure,” poignantly dramatizes the use of discredited, harmful practices like “conversion therapy” against the LGBTQIAPN+ community wielded by the medical establishment nearly a century ago. Unfortunately, “The Cure” isn’t merely an exploration of long-past historical attitudes and acts. These anti-LGBTQIAPN+ policies persist in…

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Stewart Investors’ Global Emerging Markets Sustainability Strategy Marks 15-Year Anniversary With Benchmark-Beating Returns

Stuart Mitchell

Stewart Investors, a long-only active equity specialist and global leader in sustainable investing, is marking the 15-year anniversary of its Global Emerging Markets Sustainability (GEMS) strategy with benchmark-beating returns across multiple time periods, net of fees, through March 31, 2024. Launched on Feb. 28, 2009, the Stewart Investors GEMS strategy composite has generated an annualized return of 10.0%, net of fees, for the 15-year period through March 31, 2024, versus 7.0% for its benchmark, the MSCI Emerging Markets Index. The GEMS strategy composite also outperformed its benchmark over the 10,…

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Legacy marketing investment increases by one third on previous year

Stuart Mitchell

New data released by the Legacy Futures group reveals that charity sector investment in legacy fundraising has grown considerably in recent years, likely reflecting both growing awareness of the importance of legacies in charity sustainability and hard work in securing budget for legacy marketing. Investment recorded in 2022/23 increased 31% on the previous year, accounting for 6.2% of total fundraising spend – up from just 3.7% in 2018/19.  Small spend, large returns  While its good news that investment levels in legacy have increased, when put into perspective, the number is…

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GCCA announces new partnerships between global manufacturers and tech start-ups, as work on low carbon concrete steps up.

Stuart Mitchell

New partnerships between cement manufacturers and tech start-ups, to work together on the development of low carbon concrete, have been announced by the industry’s leading membership body, the Global Cement and Concrete Association (GCCA). EnviCore, based in Canada, Queens Carbon and Chement, both in the USA, and NeoCrete in New Zealand, were all shortlisted last year, as part of the GCCA’ Innovandi Open Challenge Programme. They have all now formed a partnership with at least five GCCA member companies and leading manufacturers, who will support and evaluate their technologies. Their…

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