Day: 15 July 2024

Kimberly-Clark Reports Progress Toward 2030 Sustainability Goals

Stuart Mitchell

Kimberly-Clark recently published its annual sustainability report, including an update on the company’s progress toward its 2030 sustainability goals and a new ambition to be 100% Natural Forest Free across its portfolio beyond 2030. Over the past decade, the company has made significant investments in developing more sustainable products as part of the company’s innovation strategy and focus on delivering products with enhanced consumer benefits while striving to lower its environmental footprint. “Sustainability is woven into the fabric of our 152-year-old company’s innovation strategy and purpose, serving as a guiding principle…

Read More

CAP – (Responsibly) dispose of any green disposal uncertainties

Stuart Mitchell

The ASA/CAP have released a post called: (Responsibly) dispose of any green disposal uncertainties. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year the ASA commissioned independent research to consider consumer understanding of green disposal claims in advertising, as part of its wider Climate Change and the Environment project. If you didn’t catch the announcement of that via the ASA’s Greenspeaking with Confidence…

Read More

ASA – It’s not that easy being ‘green’ – promoting good work without misleading by omission

Stuart Mitchell

The ASA/CAP have released a post called: It’s not that easy being ‘green’ – promoting good work without misleading by omission. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our environmental work continues apace, and one issue that’s resulting in some advertisers falling foul of our rules is where an ad leaves out information about a brand’s environmental impact, giving consumers only a partial,…

Read More

New Harmonized Framework released in global collective effort to adopt responsible sourcing practices in the plastics recycling supply chain

Stuart Mitchell

The Circulate Initiative, a non-profit organization dedicated to solving the ocean plastic pollution challenge in emerging markets, is calling on global brands, investors, and other value chain actors to respect the rights of informal waste sector workers and waste pickers by adopting a newly released Harmonized Responsible Sourcing Framework for Recycled Plastics. The framework represents the first-ever global effort to establish a unified, actionable set of indicators for buyers of recycled plastics and other organizations to implement responsible supply chain practices. An estimated 20 million informal waste workers [1] play a…

Read More

Chivas Brothers partners with Bairds Malt to establish sustainable programme with Scottish farmers

Stuart Mitchell

Chivas Brothers, the Pernod Ricard business dedicated to Scotch whisky and makers of Chivas Regal and Aberlour, today announces a new agriculture programme supporting sustainable farming practices among Scottish barley growers represented by Bairds Malt and Scotgrain. The pilot programme is a collaboration between Chivas Brothers, Bairds Malt, malt producer for the brewing and distilling industry in the UK and internationally, and Scotgrain, the leading Agricultural Merchant covering supply of arable inputs, agronomy, procurement & marketing of grains, oilseeds and pulses. The partnership has been established with a view to…

Read More