Month: August 2024

Starbucks to lead first-ever city-wide reusable cup project in California with NextGen Consortium

Stuart Mitchell

Starbucks has explored the possibility of getting more people to use reusable cups before – more than two dozen different tests around the world, many of them focusing on how Starbucks might influence customers to change their behavior when it comes to waste.   But this next test will be different.   Starting in August, in Petaluma, California, Starbucks is leading a city-wide collaborative reuse project to make reusable cups the default option for to-go drinks. Most reusables tests focus on customers “opting in.” The Petaluma Reusable Cup project is also unique…

Read More

Three Quarters of Marketers Plan to Increase Trend-Based Social Media Content This Year

Stuart Mitchell

As community-led trends continue to dominate social feeds, global creator agency, Billion Dollar Boy, has partnered with TikTok to bring marketers the industry’s first ever whitepaper on trend-centric marketing, and has conducted new independent research uncovering how brands are participating in these fast-moving cultural moments, how they’re leveraging creators for trend-driven content, and whether these efforts are resonating with consumers.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 content creators and 500 senior marketers and brand managers across the US and UK, found that…

Read More

Stewart Investors launches Global Emerging Markets (ex-China) Leaders Sustainability Fund

Stuart Mitchell

Stewart Investors, an active, long-only equity specialist focused on sustainable investing since 2005, has recently launched a Global Emerging Markets (ex-China) Leaders Sustainability Fund (“the Fund”). The Fund is available as a VCC for investors in EMEA and Asia, reflecting growing appetite among investors for the investment manager’s emerging markets-focused funds. The UCITS fund, managed by Jack Nelson, leverages the team’s decades of expertise and strong track record of investing in emerging markets. It will invest in high-quality companies with exceptional cultures, strong franchises, and resilient financials outside of mainland…

Read More

PepsiCo reaches 2025 goal on water-use efficiency in high water-risk areas two years early

Stuart Mitchell

PepsiCo has announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule1. In addition, the company was recognized by CDP, the global environmental non-profit, on the 2023 CDP A List for leadership in corporate transparency and performance on water security – putting PepsiCo in the top 0.5% of all 21,000 companies CDP scored.  As part of pep+ (PepsiCo Positive) – the company’s strategic end-to-end transformation – PepsiCo will continue working towards additional water stewardship ambitions, including…

Read More

White House Council on Environmental Quality Announces Plans to Phase Out Single-Use Plastics Across All Federal Operations, Lays Out Vision for Future U.S. Action Against Single-Use Plastics

Stuart Mitchell

The Council on Environmental Quality (CEQ) recently issued the first-ever report out of the White House addressing plastic pollution, “Mobilizing Federal Action on Plastic Pollution: Progress, Principles, and Priorities.” The report is the culmination of the work of the Interagency Policy Committee (IPC) On Plastic Pollution and Circular Economy, formed in April 2023 alongside the EPA’s first-ever draft national strategy to address plastic pollution. In addition to cataloging actions already taken by the federal government to reduce plastic pollution, the report details federal focus areas for future intervention and clearly…

Read More