Day: 8 September 2024

Revolutionary fundraising app enables people to donate when air ambulance charity is tasked to medical emergencies

Stuart Mitchell

Supporters of East Anglian Air Ambulance can now support life-saving missions through a new fundraising app each time a helicopter takes off or a rapid response vehicle is deployed. This new opportunity is thanks to a revolutionary new type of fundraising app developed by a technology business building on research by computer scientists at Lancaster University. East Anglian Air Ambulance (EAAA) is a charity providing advanced out of hospital critical care 24 hours a day,365 days a year to the most seriously ill and injured people in the region by…

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Act now on reuse and refill to get ahead of regulations, warns WRAP

Stuart Mitchell

WRAP has unveiled a new reusable and refillable packaging guide for UK retailers and brands and the value chain. The guide will help businesses assess their current packaging portfolio and identify the opportunities to move away from single use plastics to reusable and refillable packaging.  Recycling alone will not solve the devastating impacts linked to excessive product packaging and expanding the UK’s reusable and refillable portfolio is a crucial aim of the UK Plastics Pact – the first of twelve international Plastics Pacts operating around the world. Reuse and refill will…

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Hundreds of girls say they face online harm at least once a month

Stuart Mitchell

New global research from Plan International and CNN’s As Equals finds girls and women are frequently harassed online. New global research from Plan International and CNN’s As Equals which gathered insight from more than 600 young women and girls aged 13-24 across nine countries worldwide has found that one in 10 (11%) of girls and young women reported having harmful online experiences daily or almost daily, with almost 40% reporting they have been harassed at least once a month. Girls want support from tech companies and governments More than half…

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Channel 4’s Diversity in Advertising Award 2024 challenges brands to make TV ads accessible and ‘Inclusive by Design’

Stuart Mitchell

Channel 4 has challenged the advertising industry to build inclusion and accessibility into all campaigns, as it launched its £1 million Diversity in Advertising Award for 2024. This year’s brief – Inclusive by Design – encourages brands and agencies to remove the barriers faced by many people when engaging with TV advertising, by encouraging them to embed inclusive practices into their creative. The brief is a call to arms to innovate in the craft of advertising, to make it possible for consumers in all of their diversity to fully experience…

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Airbus partners with Avolon to explore future of hydrogen aviation

Stuart Mitchell

Airbus has announced a new partnership with aircraft lessor, Avolon, to study the potential of hydrogen-powered aircraft, marking the very first collaboration of the ZEROe Project with an operating lessor.  Announced at the Farnborough Airshow, Airbus and Avolon will investigate how future hydrogen-powered aircraft could be financed and commercialised, and how they might be supported by the leasing business model. Airbus is putting significant resources into exploring how the industry can introduce hydrogen-powered aircraft and how it works on the ground with airports and airlines. The development of a viable…

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