Month: October 2024

New Toolkit Offers Updated Messaging to Address the Chronic Absenteeism Crisis in K-12 Schools

Stuart Mitchell

Since the COVID-19 pandemic, one out of every four students—or even more—have been considered chronically absent in U.S. school systems, meaning they missed at least two school days per month during the academic year. To combat the growing absenteeism crisis, a new study from the Ad Council Research Institute (ACRI), with support from Overdeck Family Foundation, provides guidance for how school leaders, educators, community partners, and others can more effectively encourage families to send their children to school on a consistent basis. Download the full report and toolkit, “Back to…

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EcoVadis Acquires Ulula To Help Improve Human Rights Impact Across Global Supply Chains

Stuart Mitchell

EcoVadis, the globally trusted sustainability intelligence platform, announces the strategic acquisition of Ulula, a leading human rights technology and analytics company aiming to improve working conditions across global supply chains. Ulula’s on-the-ground worker engagement platform will enhance the depth and reliability of EcoVadis’ portfolio of solutions available to customers across their supply chains, advancing responsible and fair employment practices around the world. Addressing the evolving risk and compliance landscape According to ILO data, 63% of the 28 million men, women and children in conditions of forced labor globally are in…

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New research from CISL demonstrates the opportunities for scaling up nature-positive business and finance models to drive real action

Stuart Mitchell

Businesses and financial institutions can go beyond low return, piecemeal actions to systemic changes that incorporate nature and generate positive value for the environment and economy, two CISL reports released today show.  Scaling finance for nature: barrier breakdown and Better business: rethinking value for nature positive outcomes look at how scaling nature-positive-aligned business models must be adopted to halt and reverse nature loss and how private commercial capital can be used already today to reduce pressure on nature and enable these systemic changes.  Two years ago in Montreal, the world witnessed…

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Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation

Stuart Mitchell

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by…

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Gary F. Grates, President, GConsulting Group and 120/80 GROUP, Receives PRSA’s 2024 David Ferguson Award

Stuart Mitchell

PRSA Educators Academy, a Professional Interest Section of PRSA, the nation’s leading professional organization serving the communications community, presented Gary F. Grates, President of GConsulting Group and 120/80 GROUP, with the 2024 PRSA David Ferguson Award during an awards ceremony at the Educator’s Academy Summit, taking place in Anaheim, CA. The award recognizes a PRSA member and practitioner who has made outstanding contributions to public relations education. “Having worked with Dave Ferguson early in my public relations career, I feel confident that he would be pleased to know that Gary…

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