Day: 3 November 2024

IFC and the Carbon Trust Join Forces to Cut Emissions in Emerging Markets

Stuart Mitchell

In a move to help more companies decarbonize operations and reduce emissions along their supply chains, the International Finance Corporation (IFC), a member of the World Bank Group, and the Carbon Trust have agreed on a plan to work together to promote decarbonization strategies for companies in emerging markets and accelerate investments in green production. The collaboration will provide new opportunities for IFC clients to develop roadmaps for decarbonizing their operations, while providing avenues for expanding the reach of IFC’s sustainable financing to global brands with supply chains in emerging markets.…

Read More

Berry, Mondelēz, and LyondellBasell Work Together to Use Recycled Plastic in Triscuit Packaging

Stuart Mitchell

Berry Global recently partnered with Mondelēz International and LyondellBasell to use 50% International Sustainability and Carbon Certification (ISCC) PLUS-certified circular plastic via advanced recycling, based on a mass balance approach, into protective film liners for Triscuit Crackers packaging in the U.S. and Canada. This innovative packaging solution complements the current outer box made from 100% recycled paperboard and 35% post-consumer recycled content. The new bag-in-box liners are expected to help Mondelēz divert more than one million pounds of plastic waste from landfills per year, advancing the company’s sustainable packaging goals…

Read More

Sustainable procurement slashes carbon footprint from wind farm construction

Stuart Mitchell

In Bruzaholm in the south of Sweden, Vattenfall is erecting a 21 turbine onshore windfarm. From autumn 2025  it will deliver an annual output of 460 Gwh of fossil free power, an important contribution to the electricity supply in southern Sweden. What truly sets this project apart is the meticulous effort dedicated to minimizing the carbon footprint at every step of the construction process. Arthur Besse, Head of Onshore Wind Procurement explains: “At Vattenfall we are committed to become climate neutral across our value chain until 2040 and we have the…

Read More

St Mungo’s launches first-ever brand campaign

Stuart Mitchell

Homelessness charity St Mungo’s has launched its ‘We’re Here’ campaign to make more people aware of its specialist services and to garner more public awareness and support. As the cost-of-living crisis and lack of affordable housing bite, the charity is seeing increasing numbers of people rough sleeping for the first time. In London, where this campaign is running, the latest figures show a 20% increase in people sleeping rough for the first time, up from the previous year. However, there is limited public awareness of St Mungo’s specialist support to…

Read More

CAP – Claims about treating anxiety

Stuart Mitchell

The ASA/CAP have released a post called: Claims about treating anxiety. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Anxiety is a common mental health condition which can affect people from all backgrounds and all ages. There are many products and services which are designed to help people with anxiety, but what do the advertising rules say? Food for thought  Rule 15.6.2 and associated…

Read More