Month: November 2024

PRCA Africa and APRA Collaborate on Latest African PR Landscape Study

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Africa, in collaboration with the African Public Relations Association (APRA), is thrilled to announce the launch of its fourth annual study, marking the third year of their partnership. This year’s research, carried out by Reputation Matters, delves into the evolving landscape of PR and communications across Africa. The flagship study aims to capture comprehensive demographic data on the industry while exploring critical issues such as ethical practices, PR’s role in business, talent management, remote work, and future challenges. PR professionals across Africa are…

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How creative consistency strengthens brands and business effects – New report based on data from the IPA Effectiveness Databank and System

Stuart Mitchell

Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank. Compound Creativity, a first-of-its-kind study, analysed brands across channels for 13 new creative consistency features, looking at 4,000+ ads from 56 brands across 44 categories, spanning 5 years and representing £3.3 billion in TV ad spend. The study showcases that a new brand metric measured over multiple years, Creative Consistency Score (CCS), is linked to creative quality, brand strength, and brand and business effects. These…

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DeaflympicsGB athletes launch urgent fundraising appeal supported by Ocean Outdoor

Stuart Mitchell

Athletes who need to raise £500,000 to be able to compete in the Tokyo Deaflympics next year have taken their appeal to the streets of Great Britain in partnership with Ocean Outdoor. Marking one year to go to the Tokyo 2025 Deaflympics, athletes and organisers including UK Deaf Sport CEO Chris Ratcliffe, chairman Nick Brookes, GB deaf footballer Lucindha Lawson and Fiona Brookes, England women’s golfer and Deaflympian, gathered in London’s Leicester Square to launch their public fundraiser. Unlike Olympians and Paralympians, deaf athletes receive no government or National Lottery…

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Idris Elba and Prince’s Trust team up to launch Creative Futures project to create opportunities for young people in Manchester

Stuart Mitchell

The Elba Hope Foundation – founded by Idris and Sabrina Elba – has partnered with The Prince’s Trust on a new project to create opportunities for young people, launching today in Manchester. Creative Futures aims to inspire young people through the arts across Manchester. Over the next year, the project will provide free courses from The Prince’s Trust to help young people build the skills and confidence they need to find a job, train or start a business in the creative industries. Prince’s Trust alumnus Idris was supported by The Trust as…

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FareShare Announces Leadership Change For Next Decade Of Impact

Stuart Mitchell

FareShare, the UK’s largest food surplus redistribution charity, today announced that its CEO, George Wright, has decided to leave FareShare next year and will move into an advisory role, focusing on critical strategic initiatives and partnerships. George has overseen a period of growth and network expansion and has helped foster key government and industry partnerships. In this planned move as part of FareShare’s succession plans, George will continue to play a vital role, particularly in supporting the organisation’s collaboration with the industry on food redistribution policies and initiatives as FareShare marks…

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