Month: November 2024

Fully Charged and Duracell Energy Partner to Support Smarter Energy Choices for Homeowners

Stuart Mitchell

Leading provider of home storage batteries and smart energy solutions, Duracell Energy has been announced as the first ever in-episode partner of the Fully Charged Show. The partnership will consist of in-show advertising of Duracell Energy and their Home EcoSystem of products within the successful Fully Charged and Everything Electric YouTube series.   This strategic collaboration aims to educate homeowners on the benefits of home solar and storage and specifically how Duracell Energy’s smart energy solutions can reduce their carbon footprint and lower their energy bills. Duracell Energy will highlight…

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Research finds UK’s school staff spent £40m of their own money supporting pupils in hygiene poverty in past year, as campaign calls on new government taskforce to help

Stuart Mitchell

Teachers are calling for urgent action from the government’s Child Poverty Taskforce as new research reveals the UK’s school staff have spent £40M over the past year supporting pupils with hygiene issues. This comes as growing levels of hygiene poverty impact children’s wellbeing and ability to learn.  Research from smol, in collaboration with charity, The Hygiene Bank, has found that the UK’s state school staff believe that, on average, over a third (37%) of pupils in their school are experiencing, or have experienced, hygiene poverty; not being able to afford…

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Circular economy company Syklo to commercialise state-of-the-art biocomposite internationally

Stuart Mitchell

Finnish Circular economy company Syklo has bought 100% of the share capital of biocomposite company Elastopoli. The acquisition reinforces Syklo’s investments in advancing the circular economy in line with its growth strategy. The company’s goal is to achieve an even higher degree of circular economy rate and to refine recycled materials into more valuable products. Elastopoli is a pioneer in the production of pulp-based cellulose biocomposite and has patented its technology worldwide. The technology enables the production of high-quality biocomposites, which can be used to extensively replace technical plastics and…

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First-Ever Jury Presidents Named For Global TDC71 Competition

Stuart Mitchell

The Type Directors Club, the world’s leading typography organization, today announced three top creatives who will serve as Jury Presidents for the prestigious global TDC71 competition. This year’s Jury Presidents are: Communication Design: Min Lew, managing partner, executive creative director, Base Design, New York Lettering: David Jon Walker, principal, Rhealistic, New Haven; associate professor of Art in Graphic Design, Yale University Type Design: Sahar Afshar, type designer and founding partner, Dogray Type Foundry, London This year marks the first time in the competition’s more than seven decades of existence that…

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Strategists need to demonstrate their value amid a changing industry

Stuart Mitchell

Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt the discipline. These are key findings included in The Future of Strategy 2024 report, released today by WARC, the global authority on marketing effectiveness. This annual WARC study highlights key challenges facing agency strategists and outlines three ways to reignite the discipline, pivotal to the marketing ecosystem.  The research is based on a global survey with 1,148 strategists worldwide, the majority of which are agency-side, fielded between July-August 2024, as well…

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