Month: November 2024

National Energy System Operator launches

Stuart Mitchell

The 1 October 2024 marks a pivotal moment for Britain’s energy with the establishment of the National Energy System Operator (NESO), the organisation that will guide Britain to a secure, clean and affordable energy future. This new organisation will have broad strategic oversight of both the electricity and gas systems, ensuring that Great Britain’s energy infrastructure is secure, resilient, flexible, and future-proof as the country decarbonises to reach net-zero. The creation of NESO is driven by an urgent need to unify and optimize Britain’s approach to energy. The current system,…

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Aldi Introduces HVO-Powered Trucks To Its Fleet

Stuart Mitchell

Aldi is converting more than 30% of its fleet of owned HGVs to operate on hydrotreated vegetable oil (HVO) fuels. The move is taking place on more than 160 HGVs based at its Cardiff, Swindon and Neston distribution centres, and is expected to reduce the supermarket’s carbon footprint by approximately 15,432 tonnes of CO2e per year. HVO is a diesel alternative that significantly lowers greenhouse gas emissions compared with conventional diesel. If implemented across Aldi’s entire fleet of more than 550 HGVs, the change could eliminate an additional 55,130 tonnes…

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Pandora now crafts its jewellery with 100% recycled silver and gold

Stuart Mitchell

Pandora, the world’s largest jewellery brand has announced it has completed its transformative shift to use only recycled silver and gold in its crafting. This means that all new jewellery is now made from recycled silver and gold. The two precious metals can be recycled forever without any loss of quality.  “Silver and gold are our most important raw materials, and by moving to 100% recycled we reduce our climate impact significantly without compromising on quality or craftsmanship. This achievement is unparallelled in the industry and a major step towards…

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Jury chairs named for The WARC Awards 2025

Stuart Mitchell

Senior marketing leaders from Budweiser, McDonald’s, PedidosYa, Pernod-Ricard and Kraft Heinz have been appointed as the five jury chairs for The WARC Awards 2025.  The global WARC Awards honour the best marketing campaigns from around the world that showcase how strategic thinking leads to effective impact for brands and business.   The jury chairs will lead the judging process for their respective regions – Asia Pacific, Europe, Latin America, Middle East and Africa, and North America – to select the Bronze, Silver and Gold winners across 12 different categories.  In a…

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Long-Form Content is Surging: Two Thirds of Marketers and Creators Have Boosted Production

Stuart Mitchell

Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator agency, Billion Dollar Boy, which reveals that over two thirds (68%) of marketers have increased production of long-form creator content in the past 12 months and 70% plan to increase production over the next year.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 marketers and 500 content creators, found that the trend is particularly…

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