The Open Wing Alliance Applauds Kewpie Corporation For Committing To Remove Cages From Its Global Egg Supply Chain

The Open Wing Alliance (OWA), a global animal protection coalition of 95 organizations in 75 countries, celebrates progress for animals as Kewpie Corporation, Japanese multinational corporation known around the world for its mayonnaise, commits to cage-free egg sourcing. Kewpie’s pledge now extends to focus on Japan’s domestic egg production, raising the percentage of cage-free egg sourcing for its mayo alone from 3% to 10% by 2027. To support a transition away from cages within Japan, Kewpie will consider the use of impact incentives, also known as cage-free credits, which allow…

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InnoVision Marketing Group Named Agency of Record for Benji, Emerging Financial Success Platform

InnoVision Marketing Group, a leading global, bilingual marketing agency, is proud to announce their selection as the official agency of record for Benji, a financial literacy and budgeting platform aimed at assisting individuals in achieving financial success. As an agency of record for Benji, InnoVision plays a pivotal role in brand conception, development and strategy, as well as ad campaign design and copywriting.   “Partnering with InnoVision Marketing Group was an easy choice for Benji. With their creativity, experience and deep understanding of local, global and multicultural markets, we knew they…

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Bookshop.org & Independent Alliance join forces for Books That Give charity drive

Bookshop.org has recently launched the charitable initiative Books That Give, which will see 10% of sales of select Independent Alliance titles donated to newly established charity Bookbanks, which currently provides free books at foodbanks in London and Norfolk, with the future goal of expanding across the UK. Books That Give marks the inaugural collaboration between the online retailer on a mission to support independent bookshops and the Independent Alliance, a community of independent UK publishers also heavily invested in helping indie bookshops thrive in an Amazon dominated market. Launching just…

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B2B creators on the rise with three in five creators set to increase their presence on LinkedIn

New independent research by global creator agency, Billion Dollar Boy, reveals a surge in creators exploring LinkedIn, with three in five (60%) creators committed to increasing their presence on the platform in the next 12 months. The research, which canvassed the opinions of more than 4,000 consumers and 500 content creators across the US and UK, found that half of creators (49%) had already increased their presence on LinkedIn over the past 12 months. The research attributes the growth in creators on LinkedIn to the strong performance results of B2B…

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Pints, plaques, and protests: Curiosity UnLtd honours Bristol’s civil rights legacy with ‘sit-in’ tribute, Designs4Change and Clear Channel UK

Curiosity UnLtd, in partnership with Clear Channel, commemorated a pivotal moment in Britain’s civil rights history with a tribute to Paul Stephenson and the 60th anniversary of the 1963 Bristol Bus Boycott. Activists, community leaders, and pioneers of the Boycott gathered at the Bay Horse Pub on 25 October for a mass sit-in, paying homage to Paul Stephenson’s protest of the pub’s discriminatory Colour Bar policy. In 1964, Paul Stephenson OBE, staged a one-person sit-in at the Bay Horse pub to challenge the policy. His arrest and subsequent trial gained…

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