Tag: LinkedIn

B2B creators on the rise with three in five creators set to increase their presence on LinkedIn

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, reveals a surge in creators exploring LinkedIn, with three in five (60%) creators committed to increasing their presence on the platform in the next 12 months. The research, which canvassed the opinions of more than 4,000 consumers and 500 content creators across the US and UK, found that half of creators (49%) had already increased their presence on LinkedIn over the past 12 months. The research attributes the growth in creators on LinkedIn to the strong performance results of B2B…

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B2B Promise to the Customer campaigns are 3x more likely to grow market share – a new WARC x LinkedIn’s B2B Institute white paper

Stuart Mitchell

WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making a promise to the business customer: Why Customer Promise campaigns are even more effective in B2B than B2C”. This new white paper will help business-to-business (B2B) marketers understand why placing a clear Customer Promise at the heart of their strategy – chiefly a promise that is memorable, deliverable, and valuable – is more likely to bear brand building and commercial rewards. This is the second edition of last year’s report,…

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ASA release new information about various Social Media’s

Stuart Mitchell

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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The Canadian Down Syndrome Society launches Inployable, the first employment resource for people with Down syndrome on LinkedIn

Stuart Mitchell

The Canadian Down Syndrome Society launches a solution to the labour shortage: A first-of-its-kind online employment initiative that evens the playing field for people with Down syndrome. In the midst of a labour shortage, the Canadian Down Syndrome Society (CDSS) launches a solution: Inployable, the world’s first online employment network for people with Down syndrome. North America is experiencing an unprecedented labour shortage. With millions of jobs vacant, employers are struggling to find qualified candidates to fill these roles. A solution that has been long overlooked is the Down syndrome community. Over 50% of…

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IPA and LinkedIn’s B2B Institute publish guide to writing a B2B Effectiveness Award Paper

Stuart Mitchell

The IPA has teamed up with the B2B Institute at LinkedIn to produce a guide to help agency planners and brand owners looking to prove the business impact of their work. The guide, published today (10 March 2022), signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.  It has been published to coincide with the launch of the Special Prize for Best B2B paper in the IPA Effectiveness Awards for which entrants can now submit and be rewarded…

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