ASA release new information about various Social Media’s

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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The Canadian Down Syndrome Society launches Inployable, the first employment resource for people with Down syndrome on LinkedIn

The Canadian Down Syndrome Society launches a solution to the labour shortage: A first-of-its-kind online employment initiative that evens the playing field for people with Down syndrome. In the midst of a labour shortage, the Canadian Down Syndrome Society (CDSS) launches a solution: Inployable, the world’s first online employment network for people with Down syndrome. North America is experiencing an unprecedented labour shortage. With millions of jobs vacant, employers are struggling to find qualified candidates to fill these roles. A solution that has been long overlooked is the Down syndrome community. Over 50% of…

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IPA and LinkedIn’s B2B Institute publish guide to writing a B2B Effectiveness Award Paper

The IPA has teamed up with the B2B Institute at LinkedIn to produce a guide to help agency planners and brand owners looking to prove the business impact of their work. The guide, published today (10 March 2022), signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.  It has been published to coincide with the launch of the Special Prize for Best B2B paper in the IPA Effectiveness Awards for which entrants can now submit and be rewarded…

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B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute

WARC, LIONS, and LinkedIn’s B2B Institute, have published “The B2B Effectiveness Code,” one of the largest and most comprehensive studies ever carried out on the effectiveness of B2B marketing.  The research is part of an ongoing partnership between WARC, LIONS and LinkedIn’s marketing think tank – the B2B Institute – that is focused on galvanizing creativity in B2B brand-building and demonstrating the impact of powerful creative on long-term growth. The B2B Effectiveness Code outlines how B2B brands can create more effective marketing and spotlights the “Creative Commitment” principle: the combination of…

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FCB Inferno wins Cannes Lions E-Commerce’ Market Disruption’ Grand Prix with Raising Profiles Campaign

FCB Inferno’s collaboration with The Big Issue and LinkedIn, ‘Raising Profiles’, has won the prestigious Grand Prix for E-Commerce – Market Disruption at Cannes Lions International Festival of Creativity. Other accolades from the show include two gold lions for Media – Use of Social Platforms and Creative Ecommerce – Social Commerce, alongside two Silver Lions in the categories of Social and Influencer – Audience Targeting/Engagement Strategies and Creative Strategy – Collaboration. A bronze lion for Creative Ecommerce – Not for Profit/Charity/Government tops off the pride. The Big Issue gives homeless…

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