FCB Inferno wins Cannes Lions E-Commerce’ Market Disruption’ Grand Prix with Raising Profiles Campaign

FCB Inferno’s collaboration with The Big Issue and LinkedIn, ‘Raising Profiles’, has won the prestigious Grand Prix for E-Commerce – Market Disruption at Cannes Lions International Festival of Creativity. Other accolades from the show include two gold lions for Media – Use of Social Platforms and Creative Ecommerce – Social Commerce, alongside two Silver Lions in the categories of Social and Influencer – Audience Targeting/Engagement Strategies and Creative Strategy – Collaboration. A bronze lion for Creative Ecommerce – Not for Profit/Charity/Government tops off the pride. The Big Issue gives homeless…

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LinkedIn helps Big Issue vendors reconnect with customers online

The Big Issue and LinkedIn, the world’s largest professional network, have partnered on a pilot scheme to support nine of the magazine’s vendors who have lost their livelihoods and their sense of community as a result of the Covid-19 pandemic. The partnership, concepted and managed by FCB Inferno, harnesses the incredible power of Linkedin’s network to support the Big Issue vendors, who have been suffering due to the effects of COVID. Footfall on the high streets where many of them ply their trade is much lower, and many of their…

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Dads on LinkedIn are changing their corporate mugshots to pictures with their kids

If you’ve got any father as a connection on LinkedIn, you may have noticed that they might have changed their display picture in the last few days. From the typical LinkedIn corporate mugshot to adorable pictures of them with their kids.  It’s no coincidence. Hundreds of fathers across the world’s largest professional platform are doing the same. Reason? To show their professional circles that their life goes way beyond their profession. We’re talking about high-level professionals across some of India’s biggest companies in Tele communication, OEMs, Online Fashion retail, Automobiles,…

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