Day: 27 December 2024

IKEA invests EUR 1.5 billion to accelerate phase out of fossil fuels

Stuart Mitchell

Ingka Group, the largest IKEA retailer, is investing a total of EUR 1.5 billion as part of its renewable energy transformation to phase out the direct use of fossil fuels. This investment in energy efficiency improvements and renewable heating and cooling technology contributes towards the target of reducing its climate footprint from own operations by 85% by 2030 (from a 2016 baseline). This is in addition to the already committed EUR 7.5 billion investment in offsite renewable energy production and technologies. “Ending our reliance on fossil fuels is essential to…

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Hilton Foods Publishes First Transition Plan To Achieve Net Zero By 2048

Stuart Mitchell

Hilton Foods, a leading global multi-protein producer, has recently published its inaugural Transition Plan, outlining its roadmap to becoming a net zero company by 2048, two years ahead of its initial business targets. As one of the first food manufacturers to issue a plan of this kind, Hilton Foods is continuing its focus on its Sustainable Protein Plan, finding meaningful ways to implement its targets over the coming years, and encourage similar ambitions from its partners and the wider industry.By detailing the actions taken so far, and the upcoming plans…

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National Grid welcomes major milestone for the UK’s first hybrid interconnectors to connect offshore wind

Stuart Mitchell

Ofgem recently announced it has approved the Initial Project Assessment for the LionLink and Nautilus electricity interconnectors, which determines the needs case of new projects for British consumers. LionLink and Nautilus are pilot projects, defined as Offshore Hybrid Assets. They would not only connect national transmission systems, but also offshore wind farms based in Dutch and Belgian territorial waters, respectively. Both potential projects are first-of-a-kind, reflecting the same technological innovation required to deliver the longest land and subsea interconnector in the world, National Grid’s Viking Link. LionLink is being developed…

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A Windy Year With A Sustainable Success

Stuart Mitchell

Whilst wet and windy weather might not seem ideal for ice cream sales, Mackie’s of Scotland bucked the trend with a record-breaking year for both ice cream sales and renewable energy generation. During the last financial year (June 2023 – May 2024), Mackie’s produced a massive 10 million kWh of green energy from their diverse renewable energy portfolio, including four wind turbines, a bio-mass energy plant, and a 10-acre solar farm. The energy generated over this period was a record figure for their Aberdeenshire farm. This impressive feat not only…

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CAP – Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence

Stuart Mitchell

The ASA/CAP have released a post called: Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although not yet widely used in advertising, 2024 has seen increasing chatter around “regenerative farming”. As there is currently no legal or universally agreed definition of the term, it could be used in a wide-ranging way as…

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