The ASA/CAP have released a post called: Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although not yet widely used in advertising, 2024 has seen increasing chatter around “regenerative farming”. As there is currently no legal or universally agreed definition of the term, it could be used in a wide-ranging way as…
Read MoreCAP – Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence
