Prefabricated building and engineering company, Rhodes PNG Ltd. is the first construction and engineering company in the world to be recertified for a third time with EDGE (Equity, Diversity and Gender Equality), the leading global standard for gender equality in the workplace. With technical assistance and advice from the International Finance Corporation (IFC), a member of the World Bank Group, Rhodes has maintained the EDGE standards through its actions and measurable impact on organizational culture, including an increase in the representation of women in management and non-traditional roles; more inclusive recruitment, promotion, and training…
Read MoreDay: 20 January 2025
Mobsta named best media owner to work with
IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 92.3% of respondents said that their overall experience of working with Mobsta was a good one, achieving the highest overall score since November 2022. Mobsta was closely followed by Reddit on 90.9%. While Mobsta led overall and among…
Read MorePenguin Random House Celebrates 10 Years of Partnership with Save the Children Through Unprecedented Global Book Donation Effort
Penguin Random House is celebrating 10 years of partnership with Save the Children through a multiyear book donation of one million books to spread the joy of reading to kids everywhere. Since 2014, Penguin Random House has donated over two million books to children and families participating in Save the Children’s programs and has also supported many of the global humanitarian organization’s emergency response efforts around the world. The publisher is renewing its commitment by giving an additional one million books to children over the next three years. This investment…
Read MoreCAP – Soy it ain’t so: A guide to advertising meat-free products
The ASA/CAP have released a post called: Soy it ain’t so: A guide to advertising meat-free products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The number of vegan and vegetarian options available to consumers have mushroomed in recent years, including a growing number of products that seek to approximate the taste and texture of meat with animal-free alternatives. From mycoprotein burgers to seitan…
Read MoreWe talk fossil fuel advertising with alderman Robert Barker the man behind The Hague’s groundbreaking ban
On September 13 last year, in a groundbreaking move that received huge international coverage, The Hague, Netherlands, became the first city globally to legally ban advertisements for fossil fuels. This legislation marks a significant milestone in the fight against climate change, addressing the powerful role of advertising in shaping public perception and consumer habits. There are implications here for ethical marketing, climate change and the face of advertising worldwide. As this is such a big deal we’re going to look into the ban, the background to it and add in…
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