The Out of Home Advertising Association of America (OAAA), the premier trade association for the US out of home (OOH) advertising industry, today announced the winners of its annual OOH Media Plan Awards during the Advertising Club of New York’s 17th annual OOH: Now event. Taking the top honor for the OOH Media Plan of the Year is the “Brat Wall” campaign, a collaboration between Atlantic Records, Charli XCX, and Colossal Media. Launched in May 2024, the “Brat Wall” campaign transformed a prominent mural in Brooklyn’s Williamsburg neighborhood into a cultural…
Read MoreDay: 21 January 2025
AA comment on junk food advertising ban secondary legislation
The Government has confirmed it is to lay the secondary legislation for the incoming junk food advertising ban across online channels and a TV watershed. This will come into force on October 1, 2025. In response, a spokesperson for the Advertising Association said: “Industry is working closely with the Government and the regulators to ensure that this policy is workable from day one. It is welcome that the Government has brought forward the secondary legislation needed to give our members more certainty less than a year out from these restrictions…
Read MoreThe Coca‑Cola Company Evolves Voluntary Environmental Goals
The Coca‑Cola Company has announced updated voluntary environmental goals with the aim of delivering on the company’s purpose to Refresh the World and Make a Difference. This evolution is informed by learnings gathered through decades of work in sustainability, periodic assessment of progress and identified challenges. Achieving these ambitions will require continued investments in innovation and infrastructure solutions, enabling legislation and further collaboration with bottling partners, industry peers, local governments and civil society. The company is prioritizing goals and actions that seek to improve water security in high-risk locations, reduce…
Read MoreBerry Solution Saves Plastic Usage and Extends Shelf Life
Customised CombiLight™ pot helps Valio achieve its sustainability goals A bespoke packaging solution from Berry Global is helping Finnish dairy pioneer Valio to meet its commitment to reduce plastic usage by 15% in its single-use, single-serve packaging by 2026. As part of this, Valio’s popular range of PROfeel® protein puddings are being switched to a custom-designed version of Berry’s CombiLight™ pot. The CombiLight is a hybrid packaging solution made from a plastic skeleton and carton sleeve, which are melted together to create a strong structure. Valio had already switched its…
Read MorePepsiCo Foundation and National Restaurant Association Educational Foundation announce million dollar partnership to expand workforce training
The PepsiCo Foundation and the National Restaurant Association Educational Foundation (NRAEF) are proud to announce a strategic partnership aimed at expanding restaurant and hospitality job-readiness training to new cities across the United States to help build a future workforce. This collaboration will empower people from all backgrounds to pursue jobs in the restaurant industry, providing them with the skills necessary to start and build a restaurant industry career. The PepsiCo Foundation awarded NRAEF $1 million dollars to expand the Restaurant Ready program aimed at training employees and providing career services…
Read More