Month: January 2025

CMOs Around the World Share Their 2025 Forecasts

Stuart Mitchell

In 2025, artificial intelligence will dominate the marketing landscape as CMOs increasingly lean on AI to drive efficiency and navigate economic turbulence. Facing mixed economic forecasts and tightening budgets, CMOs are seeing AI as a critical tool for process optimization. The annual CMO Barometer 2025, by Serviceplan Group in partnership with the University of St. Gallen (HSG) in Switzerland, provides insight into how marketing leaders from around the globe are preparing for this pivotal year. The study surveyed 835 marketing decision-makers across 11 countries, capturing exclusive insights into their strategies…

Read More

At major IEA conference, decision-makers from tech, energy and government underscore AI’s implications for energy security and transitions

Stuart Mitchell

IEA Executive Director emphasises ‘there is no AI without energy – specifically electricity’ at event involving 300 participants, including tech & energy leaders and government ministers Leading figures from governments, the energy sector, the tech industry and civil society gathered this week for the first major international meeting of its kind addressing the deepening links between energy and artificial intelligence (AI) as the technology rapidly develops and uptake soars. The IEA’s Global Conference on Energy & AI on 4 and 5 December featured a high-level roundtable focused on building strategic…

Read More

Rhodes PNG Ltd. Achieves Global First with Triple EDGE Gender Certification

Stuart Mitchell

Prefabricated building and engineering company, Rhodes PNG Ltd. is the first construction and engineering company in the world to be recertified for a third time with EDGE (Equity, Diversity and Gender Equality), the leading global standard for gender equality in the workplace. With technical assistance and advice from the International Finance Corporation (IFC), a member of the World Bank Group, Rhodes has maintained the EDGE standards through its actions and measurable impact on organizational culture, including an increase in the representation of women in management and non-traditional roles; more inclusive recruitment, promotion, and training…

Read More

Mobsta named best media owner to work with

Stuart Mitchell

IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 92.3% of respondents said that their overall experience of working with Mobsta was a good one, achieving the highest overall score since November 2022. Mobsta was closely followed by Reddit on 90.9%. While Mobsta led overall and among…

Read More

Penguin Random House Celebrates 10 Years of Partnership with Save the Children Through Unprecedented Global Book Donation Effort

Stuart Mitchell

Penguin Random House is celebrating 10 years of partnership with Save the Children through a multiyear book donation of one million books to spread the joy of reading to kids everywhere. Since 2014, Penguin Random House has donated over two million books to children and families participating in Save the Children’s programs and has also supported many of the global humanitarian organization’s emergency response efforts around the world. The publisher is renewing its commitment by giving an additional one million books to children over the next three years. This investment…

Read More