Month: January 2025

EcoVadis Hires Product Carbon Footprint Experts to Usher in New Era of GHG Emission Reduction

Stuart Mitchell

EcoVadis, the leading sustainability intelligence platform for global supply chains, announces the hiring of Antoine Verger and Varena Junge to expand EcoVadis’ existing carbon expertise. In a move to push the boundaries on GHG emission reduction strategies, the two will be tasked with developing a Product Carbon Footprint (PCF) tool as part of EcoVadis’ Carbon Action Manager solution that already supports growing carbon maturity across supply chains. Verger and Junge’s expertise will build upon EcoVadis’ holistic supply chain decarbonization strategy which helps organizations increase the availability and quality of granular…

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Online Supply Pathway of Age-restricted Ads

Stuart Mitchell

The ASA has recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads. Given concerns about children’s exposure to these ads in media popular with them, the ASA’s five year strategy commits to protecting children and other vulnerable audiences and bringing greater transparency and broader accountability to this and other areas of our online advertising regulation.   This study uniquely presents the perspectives of advertisers, publishers and ad supply intermediaries on the relatively few cases, identified by our automated monitoring,…

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Effie Awards Europe 2024 Winners Announced

Stuart Mitchell

The winners of the 2024 Effie Awards Europe were announced at Concert Noble in Brussels last month. Outstanding entries were awarded the Gold Effie, Dentsu Creative Amsterdam scooped the Grand Effie and McCann Worldgroup got the Agency Network of the Year title. Over 160 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, Global Strategy Director at DDB Paris, and Iva Bennefeld-Stepanic, Vice President Marketing and Brand Excellence Europe…

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Integrity Council confirms Isometric meets its high-integrity criteria

Stuart Mitchell

Verra’s VM0047 ARR methodology also becomes CCP Approved in latest assessment decisions  Isometric, a carbon crediting standard focused on carbon dioxide removal (CDR), has been approved as CCP-Eligible, the Integrity Council for the Voluntary Carbon Market announced recently as it published its latest assessment decisions. Isometric joins ACR, ART, CAR, Gold Standard and Verra as the CCP-Eligible Programs under the ICVCM.   CCP-Eligible status means the programs have demonstrated that they meet the rigorous Core Carbon Principles (CCP™) criteria for effective governance, transparency, tracking and robust independent third-party validation and…

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Reefs made up of endangered species to pave the way for more life in the sea

Stuart Mitchell

The North Sea region used to be full of biogenic reefs, but as intensive exploitation has deteriorated the marine environment, most of the native biogenic reefs have disappeared. That is why WWF-Denmark and Ørsted will establish a reef filled with horse mussels and native oysters – the Hirsholmene archipelago close to Frederikshavn in the northern part of Denmark has been identified as the prefered site for the project. Ørsted and WWF-Denmark has chosen Hirsholmene archipelago close to Frederikshavn in the northern part of Denmark as location for their BioReef project.…

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