Month: January 2025

Tokamak Energy partners with U.S. DOE and UK’s DESNZ to accelerate fusion development through $52m ST40 upgrade

Stuart Mitchell

The U.S. Department of Energy (DOE), the UK’s Department of Energy Security and Net Zero (DESNZ) and Tokamak Energy recently announced a plan to jointly sponsor a $52 million upgrade to the ST40 experimental fusion facility to advance fusion science and technology needed to deliver a future pilot plant. Fusion powers the sun and stars, and, if harnessed on Earth, can provide an abundant, safe, and carbon-emissions-free energy source. In December 2023, the DOE and DESNZ announced a fusion strategic partnership to advance both the U.S. Bold Decadal Vision for…

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Lisa Sherman to be Honored in AAF’s 2025 Advertising Hall of Fame

Stuart Mitchell

The American Advertising Federation (AAF), “The Unifying Voice for Advertising,” announced today the inductees into its 2025 Advertising Hall of Fame. Eight remarkable leaders, from advertising, marketing, media, social and public service, will be celebrated at induction ceremonies to be held on April 24, 2025 in New York City. They join a distinguished group of individuals who have been admitted to the Advertising Hall of Fame over the course of more than 70 years, dating back to 1949. Also being honored will be Mars, Inc., identified as this year’s Corporate…

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Facebook global advertising revenue to surpass $100bn in 2024 fuelled by innovation in AI and commerce to attract Gen Z

Stuart Mitchell

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100bn this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world. Its revival since 2022 has been fuelled by APAC advertisers targeting Western consumers, alongside the fruits of AI innovation and a pivot away from targeting in favour of outcomes. Alex Brownsell, Head of Content, WARC Media, and author of the…

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World must act faster to protect 30% of the planet by 2030

Stuart Mitchell

The international community has made some headway on pledges to protect 30% of the Earth by 2030 but progress must accelerate, the official progress report from the UN Environment Programme World Conservation Monitoring Centre (UNEP-WCMC) and the International Union for Conservation of Nature (IUCN) has found. The Protected Planet Report 2024 reveals that 17.6% of land and inland waters and 8.4% of the ocean and coastal areas globally are within documented protected and conserved areas.  The increase in coverage since 2020, equivalent to more than twice the size of Colombia, is…

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New climate tech patent enables faster reduction of total dissolved solids in wastewater

Stuart Mitchell

Gross-Wen Technologies (GWT) and the Metropolitan Water Reclamation District of Greater Chicago (MWRD) jointly announced the approval of patent number US20240343620A1 for improved methods for the removal of total dissolved solids (TDS) in wastewater. The inventors are Martin A. Gross and Dr. Zhiyou Wen with Gross-Wen Technologies, Thomas Kunetz and Kuldip Kumar with MWRD, and Juan Peng with the Iowa State University Research Foundation. The method and technology patented is a renewable energy solution using GWT’s revolving algal biofilm (RAB™️) system for cost-effective and environmentally friendly wastewater treatment. The improvements increase the…

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