Tag: Facebook

Facebook global advertising revenue to surpass $100bn in 2024 fuelled by innovation in AI and commerce to attract Gen Z

Stuart Mitchell

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100bn this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world. Its revival since 2022 has been fuelled by APAC advertisers targeting Western consumers, alongside the fruits of AI innovation and a pivot away from targeting in favour of outcomes. Alex Brownsell, Head of Content, WARC Media, and author of the…

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ASA release new information about various Social Media’s

Stuart Mitchell

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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Facebook, Google and Trustpilot fail to filter out fake reviews, Which? finds

Stuart Mitchell

Facebook, Google and Trustpilot can be easily infiltrated with fake reviews as unscrupulous brokers selling them for as little as £4 successfully exploit weaknesses in their systems, a Which? investigation suggests.   The consumer champion’s latest investigation involved setting up a fake business and approaching brokers to boost its pages on the three platforms using bogus five-star reviews – which revealed a sprawling network of fake reviewers on Facebook.  After easily finding a series of ‘fake review brokers’ through Google, Which? signed up to one called Xealme, which can create reviews…

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Facebook announce water positivity by 2030

Stuart Mitchell

Facebook have announced tha they hope to be water positive by 2030 with the following post on their website: Restoring More Water Than We Consume by 2030 The climate crisis demands urgent action from all of us. At Facebook, we’ve invested in renewable energy and committed to reaching net zero emissions across our value chain in 2030. We’re also working to connect people with authoritative climate information. Today, we’re building on these efforts and announcing a new goal to be water positive by 2030. This means Facebook will return more…

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‘Hack for Good’ with Co-op and Facebook to help call ‘Full Time’ on child food poverty

Stuart Mitchell

Co-op has become the exclusive digital partner for Facebook’s Hack for Good initiative to drive awareness of Marcus Rashford and Tom Kerridge’s Full Time campaign. In response to the UK Government’s uplift of the Healthy Start voucher scheme, Marcus Rashford MBE and Michelin-starred chef, Tom Kerridge, joined forces to launch ‘Full Time: Get Cooking with Marcus & Tom’.  This nationwide initiative (launched in April) is in support of the #EndChildFoodPoverty campaign and is in partnership with Marcus Rashford’s Child Poverty Taskforce, supported by Co-op, Facebook and Instagram. Together, the goal…

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