Day: 7 March 2025

New Podcast on X and ethical marketing

Stuart Mitchell

In the first Ethical Marketing podcast in over a year, to be recorded via Zoom probably some evening next week (UK time) I am interested in people’s thoughts on X and ethical marketing. We have decided to step away for brand safety reasons on the 22nd March and I’d love to get a podcast recorded and edited by then. I thought I would open this up if anyone has any comments they’d like to make on their own experience. At the moment I am working with the title: “X in…

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Innovations breaking barriers to children’s immunisation in Nigeria and Ethiopia win major funding from Save the Children

Stuart Mitchell

The Save the Children Immunisation Accelerator, funded by GSK, has awarded two innovation projects for finding unique solutions to help more children receive vaccinations. With an estimated 2.1 million children in Nigeria and almost one million in Ethiopia1 classed as ‘zero dose’, having never received a routine vaccination, the Save the Children Immunisation Accelerator was launched in April 2024, to empower local organisations and fast-track cutting-edge solutions. A call for submissions then invited Ethiopian and Nigerian innovators to submit proposals.  Selected from 120 submissions by a panel, including global health…

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Plan International appoints Reena Ghelani as its new Chief Executive Officer

Stuart Mitchell

Plan International is delighted to announce UN’s Reena Ghelani as its new Chief Executive Officer following a global search. Ghelani has extensive international executive leadership experience in the humanitarian and development sector. She joins Plan International from her current role as UN Assistant Secretary General – Climate Crisis Coordinator for the El Niño / La Niña Response, having previously served at senior levels in the United Nations Office for the Coordination of Humanitarian Affairs (UN-OCHA) and roles in the United Nations High Commissioner for Refugees (UNHCR).   I am deeply…

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PRCA launches a ‘FRESH’ approach to the new business pitch process

Stuart Mitchell

The Public Relations and Communications Association (PRCA) unveils its new industry guidelines aimed at improving the new business pitch process in public relations. The PRCA Pitch Forward Principles of Best Practice are designed to ensure a more transparent, fair, and efficient process for both clients and agencies. Research among agencies and clients conducted by the PRCA has revealed that successful pitch processes share certain common principles: they are fair, realistic, ethical, structured, and have a healthy conclusion. The PRCA is now encouraging clients and agencies alike to adopt these principles…

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IPA appoints three new Group Chairs to drive sustainable growth in agencies

Stuart Mitchell

Jason Cobbold CEO of BMB has been named Chair of the IPA Commercial Leadership Group, while Nick Maddison, Managing Partner at the7stars and Genna Trentham, Client MD at Wavemaker UK will co-Chair the IPA Client Relationship Group. In his role, Jason will host the flagship IPA Business Growth Conference and steer the IPA Commercial Pillar’s overall direction through new research, best practice guides, courses, events and thought leadership. Jason will also host a new IPA podcast The Money and the Magic, launching later this quarter. As Client Relationship Group co-Chairs,…

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