Day: 3 May 2025

Beyond the billboard: how Ocean Outdoor’s climate driven initiative is helping the planet

Stuart Mitchell

Pinwheel platform allows agency partners to directly contribute to environmental programmes  Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend.  Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four critical marine based projects that remove atmospheric carbon and are driving lasting change by helping to repair the planet’s natural ecosystems.  All of the projects are verified…

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Morrisons introducing Sensory Support Boxes in store for autistic and neurodiverse customers

Stuart Mitchell

To mark World Autism Acceptance Month last month, the Morrisons Foundation collaborated with the National Autistic Society to introduce Sensory Support Boxes that help autistic and neurodivergent customers have a positive shopping experience in Morrisons supermarkets. The Sensory Support Boxes have been carefully developed in consultation with the National Autistic Society to ensure they include the most helpful items. The boxes include a range of toys like fidget balls, spinners and squish mats which help encourage calmness and focus. The boxes will be available in all of Morrisons circa.500 supermarkets…

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Carbon Clean announces successful completion of world’s first industrial deployment of CycloneCC

Stuart Mitchell

Carbon Clean has announced the successful completion of the world’s first industrial deployment of CycloneCC. The modular unit has achieved the major milestone of around 4,000 operating hours over a six-month period, moving CycloneCC to Technology Readiness Level 7 (TRL 7)1. CycloneCC has been operating continuously, delivering a high purity CO2 product, which exceeds the projected target and meets Fertiglobe’s CO2 purity requirements.   System validation has confirmed that the industrial demonstration unit can now be further scaled up and commercialised.   The mobile CycloneCC unit was installed on site in under a…

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Airbus Foundation and Solar Impulse Foundation launch call for projects

Stuart Mitchell

The Airbus Foundation and Solar Impulse Foundation have launched a call for projects that respond to the following theme: “Harnessing aerospace capabilities for nature-based climate resilience: enhancing life on land and water.” Climate change is a critical challenge for humanity. One that cannot be solved by working in isolation. That’s why two Foundations are joining forces by signing a three-year partnership aimed at driving global progress on sustainability by fostering innovation and collaboration. On the one hand, you have the Airbus Foundation, which unlocks access to Airbus products and services,…

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Passengers help design the bus shelters of tomorrow

Stuart Mitchell

New research is putting passengers at the heart of shaping the future of bus shelter designs.   The report, from independent watchdog Transport Focus and Clear Channel UK, highlights the critical role well-designed bus shelters have in enhancing the passenger experience.   Based on feedback from more than 3,000 bus passengers across Great Britain, the research underscores the need for shelters that prioritise protection, accessibility and comfort, safety and information. Whilst emphasising the importance of involving passengers in the design process for new bus shelters.  Survey results  When asked what they’d…

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