Day: 6 May 2025

New research: The Pace Principle – A CMO’s guide to effective marketing in Asia

Stuart Mitchell

WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting guide for marketers providing evidence of what works in Asia. Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This ground-breaking research is built on consistent data from across Southeast Asia, Greater China, and India, to address common misconceptions that hinder businesses from maximising returns – specifically the perceived barrier that “Asia moves too fast for long-term brand building to work” due to the speed of…

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Net zero climate action holds strong despite backlash, according to Sylvera analysis

Stuart Mitchell

Carbon credit retirements remained robust over the first quarter of 2025 at 54.56M, according to analysis by leading carbon data platform Sylvera. In carbon markets, issuances are newly created credits available for trading, while retirements are credits permanently used to offset emissions. Retired credits can no longer be traded, indicating real climate impact. Tracking issuances and retirements helps assess market trends, supply-demand dynamics, and the real impact of carbon offsetting efforts.  With corporate climate action coming under pressure in recent months, businesses and organisations have been forced to respond to…

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Global Witness welcomes four new board members

Stuart Mitchell

Investigative campaigning organisation Global Witness is adding a wealth of new experience to its board of non-executive directors by welcoming four new members. Joining the organisation’s board with immediate effect is climate justice activist Vanessa Nakate, climate leader Rachel Owens, philanthropic advisor and entrepreneur Olaf Hahn and independent consultant and human rights advocate Oliver Hudson. Bios for the new board members can be found below. Mike Davis, Global Witness CEO said: “Global Witness is proud to welcome such a wealth of experience to its board in these four new members.…

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Over 100 Million Meals Donated To Local Good Causes Through M&S Food And Neighbourly

Stuart Mitchell

Marks & Spencer colleagues work closely with Neighbourly charity partners to redistribute surplus food from store, supporting over 4.7 million individuals. Over 3,000 local charities and community organisations across the UK provide M&S meal donations to support the community, including families in need, young people, and those with disabilities. Around 98% of M&S stores support a local good cause each week, with many stores partnering with at least two charities or community organisations. For example, at M&S’ Clapham Junction store surplus food is donated to Ace of Clubs, a day…

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PRCA announces strategic partnership with OnePoll to advance data-driven PR

Stuart Mitchell

The Public Relations and Communications Association (PRCA) UK has announced OnePoll as its new preferred research partner. This strategic collaboration comes as part of Statistics Awareness Month and highlights PRCA’s commitment to championing best practices in research-led PR, equipping members with high-quality insights to inform and enhance their campaigns. As part of this collaboration, OnePoll will: Deliver thought leadership sessions on best practices in research for PR professionals. Offer exclusive access to research-driven insights through blogs, case studies, and industry reports. Support PRCA-led research initiatives, including the PR and Communications…

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