Month: May 2025

LoopMe and Cedara partner to tackle carbon emissions

Stuart Mitchell

LoopMe, the global leader in brand performance, today announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help brands and agencies reduce the environmental impact of their campaigns. This is achieved through comprehensive carbon emissions measurement for campaigns and Private Marketplaces (PMPs), allowing clients to understand and address their current carbon footprint. This is supported by placement and delivery optimization to remove high carbon-emitting inventory and ensure more environmentally friendly…

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UK start-up UNDO wins $5 million share of XPRIZE Carbon Removal to accelerate its work removing carbon for good

Stuart Mitchell

UNDO, a world-leading carbon removal company, has won $5 million from the coveted XPRIZE Carbon Removal competition for its enhanced rock weathering solution with operations in Canada. The four-year, $100 million competition is the largest incentive prize in history. It aims to tackle the biggest threat facing humanity – climate change. It encourages the development of high-quality carbon dioxide (CO₂) removal (CDR) solutions that are scalable to gigatonne level and durably and sustainably remove carbon dioxide (CO₂) from the atmosphere and oceans. UNDO’s enhanced rock weathering (ERW) solution accelerates the natural process…

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Climate Tech Platform 51toCarbonZero secures £3M investment

Stuart Mitchell

Pioneering climate-tech company, 51toCarbonZero, has secured £3 million in funding to expand and enhance its next-generation platform. Fuel Ventures led the investment for the sustainability business, which ensures effective corporate transition to net zero while boosting clients’ business performance. The £3 million funding round includes contributions from angel investors, and follows a previous investment by Fuel Ventures, reflecting the significant growth 51toCarbonZero has achieved. 51toCarbonZero specialises in the media, marketing and advertising sectors, supporting numerous agencies and adtech vendors to reach net zero. This additional funding will enable 51toCarbonZero to…

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84% of the world’s coral reefs impacted in the most intense global coral bleaching event ever

Stuart Mitchell

The most intense global coral bleaching event on record is still ongoing, according to scientists. One year on from the official declaration of the fourth global coral bleaching event by the International Coral Reef Initiative (ICRI), bleaching alerts continue to develop across the world.  From 1 January 2023 to 30 March 2025, bleaching-level heat stress impacted 84% of the world’s reefs, with 82 countries, territories and economies suffering damage. During the first global coral bleaching event in 1998, 21% of reefs experienced bleaching-level heat stress, rising to 37% in the…

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The Tree Council calls for greater protection of England’s most important trees

Stuart Mitchell

Following the felling of a 500-year-old oak in London, The Tree Council is calling for more legal protections for the nation’s ancient trees, akin to those given to buildings with listed status. The news comes as the charity publishes a new report with Forest Research calling for a “robust and effective system” of protections as part of an action plan to secure the future of some of England’s most important trees. Chief executive of The Tree Council, Sara Lom, said: “It makes me sad to hear the news of the felling…

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