Tag: LoopMe

LoopMe Expands Google Cloud Collaboration, Reinforcing Its Commitment to Sustainability

Stuart Mitchell

LoopMe, a global leader in brand performance, has recently announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including Google Kubernetes Engine and BigQuery, the expanded collaboration will involve LoopMe leveraging Google Cloud’s scalable and secure infrastructure to support the depth and complexity of its advanced AI models, enabling more sophisticated optimization of advertising performance. Having previously become a carbon-neutral advertiser in 2023, LoopMe worked with Google Cloud…

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LoopMe and Cedara partner to tackle carbon emissions

Stuart Mitchell

LoopMe, the global leader in brand performance, today announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help brands and agencies reduce the environmental impact of their campaigns. This is achieved through comprehensive carbon emissions measurement for campaigns and Private Marketplaces (PMPs), allowing clients to understand and address their current carbon footprint. This is supported by placement and delivery optimization to remove high carbon-emitting inventory and ensure more environmentally friendly…

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LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

Stuart Mitchell

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more. “We…

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LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule, Helping Create a More Sustainable Digital Advertising Ecosystem

Stuart Mitchell

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner. Working with third parties to independently measure carbon impact, LoopMe has reduced gross emissions per CPM delivered, or every 1,000 impressions an ad receives, by 87% compared to 2021, and has done so seven years ahead of the initial target date. In order to achieve this goal, LoopMe conducted a variety…

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LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

Stuart Mitchell

LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is enhancing its existing brand safety protocols with more stringent controls over content that may be deemed as harassment or hate speech. This hate-free promise to advertisers comes as a response to the Stop the Hate for Profit campaign and the civil movements to correct injustices that have been brought to light during the past few months. LoopMe’s new…

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