Month: July 2025

CAP – Off with your heads! Keeping within the rules in ads that reference the royals

Stuart Mitchell

The ASA/CAP have released a post called: Off with your heads! Keeping within the rules in ads that reference the royals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Permission is usually needed to show or mention a member of the Royal Family. Rule 6.2 states that members of the Royal Family shouldn’t normally be shown or mentioned in a marketing communication without their prior…

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SBTi Opens Consultation on New Standard to Accelerate Automotive Industry’s Net-Zero Transition

Stuart Mitchell

The Science Based Targets initiative (SBTi) recently launched a 60-day public consultation on its draft SBTi Automotive Sector Net-Zero Standard. The proposed Standard represents a comprehensive framework specifically designed for the automotive sector—which is responsible for over 20% of global man-made greenhouse gas emissions and vulnerable to climate related risks spanning supply chain disruption to increased investor scrutiny. The Standard is aligned with the draft Corporate Net-Zero Standard Version 2, which defines broader  cross-sector requirements. The SBTi will ensure consistency between both evolving Standards, giving companies a clear structure that…

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Volvo Cars signs recycled steel deal with SSAB

Stuart Mitchell

Volvo Cars has signed a new agreement with Swedish steel firm SSAB for the supply of high-quality, recycled and near zero-emissions steel starting from 2025. Volvo Cars is the first car maker to sign a supply agreement with SSAB for recycled, near zero-emissions steel for serial production deliveries. The agreement is an extension of a long-term existing collaboration between the two companies, with the purpose of being at the forefront of the transition to more sustainable steel. In addition to buying recycled and near zero-emission steel, Volvo Cars progresses towards…

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FRC Public Consultation on Introduction of International Standard on Sustainability Assurance (UK) 5000

Stuart Mitchell

The Financial Reporting Council (FRC) has today issued a consultation on a proposed UK version of the International Standard on Sustainability Assurance (ISSA) 5000, “General Requirements for Sustainability Assurance Engagements”. The consultation proposes ISSA (UK) 5000 for use on a voluntary basis by assurance providers. The FRC proposes alignment with the international standard in order to minimise burdens for firms carrying out assurance engagements across multiple jurisdictions. The profession-agnostic Standard supports application by both professional accountants and other assurance practitioners, provided they meet the relevant quality management and ethical requirements.…

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Durham and Newcastle Universities partner with P&G to drive industrial decarbonisation

Stuart Mitchell

A major collaboration between Durham University, Newcastle University and Procter & Gamble (P&G) has resulted in the development of a new framework to support industrial decarbonisation in the consumer goods sector.  A growing need to decarbonise chemical production The 18-month partnership has produced a robust tool that enables chemical manufacturers to assess and compare existing and emerging technologies based on environmental impact, economic viability, and alignment with policy. The framework integrates lifecycle assessment (LCA), technoeconomic analysis (TEA), and regulatory considerations to help businesses make informed decisions about low-carbon manufacturing routes.…

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