Day: 5 August 2025

3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market

Stuart Mitchell

DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase™. Two years in the making, Ocean Outdoor this week unveils the Ocean Showcase™, a brand-new, freestanding, immersive 3D canvas which draws on the very best creative and technical opportunities modern Digital Out of Home (DOOH) has to offer.   Superman launching the Ocean Showcase at Westfield Stratford With two curved screens spanning almost six metres wide and three metres tall, the Showcase is a precision-engineered LED structure, inspired by Ocean’s pioneering 3D DeepScreen® tech which was first…

Read More

Travel Is Surging as 83% Plan Trips and 66% Say OOH Influences Their Plans

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) recently released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 consumers driving more today than before COVID. Eighty-three percent of U.S. adults and nearly 9 in 10 Gen Z adults are planning leisure trips in the months ahead. As people hit the road and take to the skies, out of home (OOH) ads are catching…

Read More

PRSA Announces Selection of 8 New Members for College of Fellows

Stuart Mitchell

 PRSA, the nation’s leading professional organization serving the communications community, announced today the eight new members selected to the College of Fellows. Established in 1989, the College of Fellows includes more than 750 professionals and educators who have made a significant impact on the public relations and communications profession.  “The College of Fellows represents the best of the best in our profession — those who have demonstrated and been certified as having the highest standards of excellence,” said Ray Day, 2025 PRSA chair, Stagwell vice chair and Allison Worldwide executive…

Read More

Born Free calls for an end to the captivity of great apes in national DOOH campaign

Stuart Mitchell

International wildlife charity Born Free has launched a national Digital Out of Home (DOOH) calling for an end to the captivity of great apes in UK and European zoos. Great Apes ‘Not for a Cage’  features still photography brought to life through digital animation to deliver the message that wild animals should be Born Free, not for a cage or public entertainment.  The wild gorillas featured were photographed in their natural habitat in Limbe, Cameroon by George Logan who worked with Born Free and Jake Hickman at postproduction house Neon…

Read More

Dancing for water: Strictly and Kinky Boots star Johannes Radebe marvels at how clean water changes lives on trip with WaterAid in South Africa

Stuart Mitchell

Strictly Come Dancing star Johannes Radebe was “blown away” by an inspiring visit with WaterAid in his home country of South Africa when he saw how clean water is changing lives for good, enabling people to stay healthy and live their dreams.  The well-loved dancer and choreographer, who is currently touring the UK and Ireland with Kinky Boots, visited a community in the northern province of Limpopo, where less than one-third of people have piped water at home.  Johannes is sharing the stories of those he met in support of…

Read More