Day: 16 August 2025

CAP – Influencers and health professionals: Cut the waffle when it comes to health claims in food ads.

Stuart Mitchell

The ASA/CAP have released a post called: Influencers and health professionals: Cut the waffle when it comes to health claims in food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Did you know that the CAP Code prohibits the use of health claims for foods unless they are authorised on the GB NHC Register? And that ads shouldn’t make health claims for foods…

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World’s highest court delivers historic protections for climate-impacted communities

Stuart Mitchell

The world’s highest court has just delivered a landmark Advisory Opinion on the obligations of States in the face of the climate emergency.[1] The International Court of Justice (ICJ) decision delivers historic protections that strengthen the responsibilities of States under international law beyond the Paris Agreement, with several key additional obligations including the duty of all countries to prevent significant harm to the environment and the duty to cooperate. The Court’s decision obligates States to regulate businesses on the harm caused by their emissions regardless of where the harm takes…

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The SBTi provides guidance to aid companies in target updating and transparency

Stuart Mitchell

The Science Based Targets initiative (SBTi) has published two key documents to support companies in meeting a critical milestone: the mandatory five-year update of their validated science-based targets, as required under SBTi Criteria. The first of these resources – the Mandatory Five Year Review Guidance – is designed to guide corporates and small-and-medium sized enterprises (SMEs)  through the process of reviewing and, if necessary, updating their targets within 12 months of their five year validation milestone. This process ensures validated targets remain aligned with the latest SBTi Criteria and best…

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Iberdrola signs a €2.5 billion credit line with 32 international banks

Stuart Mitchell

Iberdrola has signed a €2.5 billion credit line, as it continued to strengthen its liquidity and diversify its funding sources. The deal, closed with 32 international banking institutions, was oversubscribed by 45%, reflecting the confidence of the banking sector in Iberdrola’s creditworthiness and strategy. Iberdrola is the largest utility in Europe and one of the two largest in the world by market capitalisation. The credit facility has a term of five years, with the option to extend for a further two years. It is a multi-currency facility and has the most competitive…

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Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance

Stuart Mitchell

New independent research by global creator-first social agency, Billion Dollar Boy, reveals an important disconnect between how creator marketing objectives are set and how success is measured – highlighting a structural gap that could undermine the channel’s full potential.  Surveying 2,000 senior marketers across the US and UK, the research finds that while creator campaigns are primarily designed to build brand awareness and reach new audiences, success is most often measured by ROI and customer acquisition. This tension between creative intent and performance expectations may be limiting both effectiveness and…

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