Day: 2 October 2025

Record number of agencies awarded IPA Effectiveness Accreditation

Stuart Mitchell

Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry benchmark. This marks the highest number of accredited agencies since the biennial programme’s inception in 2021, with 19 agencies awarded IPA Effectiveness Accreditation for 2021-23, and 30 agencies for 2023-25. Chaired by former Tesco Chief Customer Officer Alessandra Bellini, the judging panel of industry experts assessed submissions to evaluate how agencies address business challenges and drive continuous improvement, with accreditation granted to those who demonstrate impact across five key criteria:…

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Mars Partners with Clean Electricity Suppliers for Innovative Strategy to Cover Full Value Chain with Renewables

Stuart Mitchell

Mars, Incorporated has announced a major step in its decarbonization journey under its new program called Renewable Acceleration by teaming up with energy partner Enel. This initiative is designed to speed up the shift from fossil fuels to clean energy – not just for Mars owned sites, but across its entire value chain by bringing the totality of their electricity usage to the renewables market. This means sourcing renewable electricity to cover everything from the farms that grow ingredients to the trucks that deliver products, and even the energy used…

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