Month: October 2025

First-of-its-kind IPA data details strong ROI and long-term impact of Influencer Marketing

Stuart Mitchell

Influencer Marketing delivers strong returns, particularly over the long term. This is according to new data from the IPA was officially unveiled at its flagship Effectiveness Conference. The findings are drawn from the industry’s first-ever cross-industry Influencer Database, spanning 220 campaigns from 144 brands across 36 sectors and 28 markets, and capturing over £133 million in influencer spend. The initiative was led by IPA Effectiveness Leadership Group member Jane Christian, EVP Analytics, WPP Media, and provides the most comprehensive view to date of influencer marketing’s commercial impact. Influencers perform: The…

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Global Push for Gender Equality in Sport Gains Momentum with New Partnership

Stuart Mitchell

UN Women has signed a landmark agreement with the International Working Group on Women and Sport (IWG) to accelerate gender equality across the global sports arena. The partnership will harness sport’s power to empower women and girls, strengthen movements, and drive systemic change worldwide.     Left to right: Sarah Hendriks, Director of Policy, Programme and Intergovernmental Division at UN Women and Annamarie Phelps CBE OLY, Chair of IWG. Photo: UN Women/Ryan Brown Through the new Memorandum of Understanding (MOU), the two partners will work with governments, federations and civil…

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Two-thirds of climate funding for Global South is loans as rich countries profiteer from escalating climate crisis

Stuart Mitchell

New research by Oxfam and CARE Climate Justice Center, published recently, finds developing countries are now paying more back to wealthy nations for climate finance loans than they receive- for every 5 dollars they receive they are paying 7 dollars back. 65% of funding is delivered in the form of loans. This form of crisis profiteering by rich countries is worsening debt burdens and hindering climate action. Compounding this failure, deep cuts to foreign aid threaten to slash climate finance further, betraying the world’s poorest communities who are facing the…

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Creating a sustainable future for the National Trust update

Stuart Mitchell

In July they the National Trust announced the need to make savings due to sustained cost pressures that are affecting many charities, and to put us in the best position to deliver our new 10-year strategy. Following consultation and our voluntary redundancy scheme, we have been able to minimise the number of compulsory redundancies. As a result of cutting our pay reduction target by £2 million we have also been able to add some roles back into our proposed structure. Of the 6% reduction in headcount we were expecting to…

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Tesco drives emissions reduction as it rolls out 42 low-carbon trucks

Stuart Mitchell

Tesco has announced it has added 42 new IVECO S-Way Natural Gas trucks to its fleet in Livingston, Scotland, to help it reach its goal to be carbon neutral across its own operations by 2035. The trucks will transport food and goods across Scotland, Cumbria, and Northumbria, servicing more than 250 stores. Covering more than 200,000km per year, the trucks will save up to 6,4731 tonnes of CO2e annually.  The new IVECO S-Way trucks run on biomethane and can cut CO2 emissions by up to 83%2 compared to similar diesel…

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