Year: 2026

Children’s climate concerns are reshaping their parents’ financial choices

Stuart Mitchell

New polling data from leading ethical bank Triodos Bank UK reveals a younger generation feeling the impacts of climate breakdown and pushing their parents to ensure that their money is invested sustainably. Following the hottest summer on record, three quarters (75%) of the 1,000 children surveyed said that the hot weather this summer meant their school days were different, while 72% worry about climate change affecting their future.   As a result, 81% think that banks should put money into companies that will help the planet in the long term. When…

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CAP – A pulse check for health apps: when does software become a medical device?

Stuart Mitchell

The ASA/CAP have released a post called: A pulse check for health apps: when does software become a medical device? I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their technology can actually do. Three recent ASA rulings highlight why advertisers should think…

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Wildlife population sizes decline 73% on average, but tiger, elephant, turtle and tuna recoveries offer hope

Stuart Mitchell

There has been a stark 73% decline in the average size of monitored wildlife populations over a 52-year period, according to WWF’s Living Planet Report (LPR) 2026. At the same time, the report finds that nature can recover if society follows clear pathways to trigger positive tipping points in energy, food and finance systems. The Living Planet Index (LPI), produced by ZSL (Zoological Society of London), includes 35,803 population trends of 5,790 vertebrate species from 1970 to 2022. The report notes the strongest decline is in freshwater ecosystems (-85%), followed by terrestrial (-69%) and then…

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The Nature Conservancy Launches Microfiber Action Alliance to Reduce Microfiber Pollution in Textile Sector

Stuart Mitchell

The Nature Conservancy (TNC) launched the Microfiber Action Alliance (MAA), a new multi-stakeholder initiative to combat microfiber pollution by accelerating the adoption and scaling of effective, evidence-based solutions. Convened by TNC, the founding cohort includes Nike, Patagonia, Under Armour, lululemon, Cotopaxi and REI Co-op, among other leading brands. Microfibers are small particles that shed from both synthetic and natural textiles. Alongside use and wear, the production of clothing and textiles is a significant contributor to microfiber pollution globally, with some estimates indicating that microfibers account for over 30% of ocean…

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New CDP Analysis Finds More Than 95% of Disclosing SMEs Are Making Progress on Environmental Action

Stuart Mitchell

Small and medium-sized enterprises (SMEs) are a critical but often overlooked part of the global environmental transition. Representing roughly 90% of businesses worldwide and 60% of global business-related emissions, their ability to turn environmental ambition into action is essential. New analysis from CDP from almost 11,000 disclosing companies, shows encouraging signs of progress, as SMEs strengthen the foundations needed to manage their environmental impacts and drive action. From preparation to progress: SME Disclosure Data Insights 2026finds that more than 95% of SMEs have made progress against at least one key…

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