Day: 31 January 2026

CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they don’t tip the scales in favour of misleading…

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eBay Introduces its Inaugural Climate Transition Plan to Advance Sustainable Commerce

Stuart Mitchell

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, today released its inaugural Climate Transition Plan. This plan serves as a comprehensive roadmap detailing how the company will advance sustainable commerce, reduce emissions across its operations and value chain, and achieve its long-term climate commitments. “At eBay, we believe the future of commerce and the future of our planet are deeply connected,” said Renee Morin, eBay’s Chief Sustainability Officer. “Building on our recommerce legacy, our Climate Transition Plan showcases how we will achieve…

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Cargill Advances Maritime Decarbonisation with Delivery of First Green Methanol Dual-Fuel Vessel

Stuart Mitchell

Cargill recently announced the maiden voyage of Brave Pioneer, the first of five green methanol dual-fuel dry bulk vessels chartered by the company. The deployment of the Brave Pioneer marks another important milestone in Cargill’s broader decarbonization efforts – one focused on innovation, testing and learning as the company works with customers and partners to refine future-ready solutions for Cargill and the industry.  Built by Tsuneishi Shipbuilding Co., Ltd. and owned by Mitsui & Co. Ltd., Brave Pioneer is equipped to operate on both conventional marine fuels and green methanol, a lower-carbon alternative. The estimated CO2 saving…

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One Year Into Trump Administration, HRC Releases Campaign Playbook to Go On Offense For Equality in 2026 Midterms and Beat Anti-Trans Attacks

Stuart Mitchell

After a presidential election cycle marked by relentless anti-trans attacks and one year of a Trump-Vance administration weaponizing government against LGBTQ+ people’s health and safety, the Human Rights Campaign (HRC) recently unveiled a messaging playbook for pro-equality campaigns to effectively define themselves early, fight back against anti-trans attacks, and go on offense with their pro-equality values. Post election analysis and polling from HRC and Global Strategy Group show clear trends: battleground district voters overwhelmingly support nondiscrimination and equality, are weary of politicians inserting themselves in people’s personal lives while ignoring…

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UK marketing budgets hold firm during turbulent final quarter

Stuart Mitchell

Following two consecutive quarters of upward revisions to total marketing budgets, the year ended on a neutral note, with the net balance registering at 0.0% (down from +3.6% in Q3), according to the Q4 2025 IPA Bellwether Report published recently (15 January 2026). The majority of Bellwether respondents (57.4%) left their marketing budgets unchanged over the course of the quarter, while the remaining panellists were evenly split, between those reporting an increase and those implementing cuts. According to anecdotal evidence from Bellwether respondents, cost pressures, muted economic activity and budget…

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