Day: 22 March 2026

New Sky Media “Addressable Advantage” study, reveals addressable TV delivers stronger campaign results with greater certainty

Stuart Mitchell

Sky Media has released the “Addressable Advantage”, a landmark new study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver highly effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone.  Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns across 535 advertisers between 2020 and 2025. Drawing on household-level data from Sky’s 5 million-home panel, the research represents one of the most comprehensive addressable TV effectiveness studies in the UK. …

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Amcor Partners with DCM to Introduce Recycle-Ready Fertilizer Packaging, Supporting EU Circular Economy Goals

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, has partnered with Belgium-based De Ceuster Meststoffen NV (DCM) to introduce a new recycle-ready, mono-material polyethylene (PE) film for its fertilizer portfolio in Europe. The innovation replaces DCM’s previous multi-material packaging structure, which was not designed for recycling in existing recycling streams. The new packages also incorporate 35% post-consumer recycled (PCR) content and are available in sizes ranging from 650 grams to 7 kilograms, providing a high-performance, recycle-ready packaging solution while supporting DCM’s broader sustainability strategy. Life cycle assessment…

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Carlsberg Group reaffirms climate commitment with updated ESG programme ‘Brewing Tomorrow’

Stuart Mitchell

Carlsberg Group launches Brewing Tomorrow, its updated Environmental, Social and Governance (ESG) programme. It reconfirms Carlsberg’s commitment to reduce the impact on the planet and people by tackling the issues that matter most to our business, and to society. Brewing Tomorrow is launched following the Group’s second largest acquisition ever and reflects its new portfolio and geographic presence. The aim being to continue Carlsberg’s commitment to deliver long-term resilience and sustainable growth. A strengthened programme With Brewing Tomorrow, Carlsberg is strengthening its commitment to sustainability. Built around four pillars –…

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Mercedes-AMG PETRONAS F1 Team sets new benchmark for sustainable leadership in F1, expanding carbon removals portfolio

Stuart Mitchell

The Mercedes-AMG PETRONAS F1 Team is pleased to announce a major expansion of our global carbon removals portfolio – a bold, multi-year commitment that aims to advance the development and shape the future of high-integrity climate solutions. This expansion represents one of the most diverse and globally distributed carbon removals portfolios in global sport and is a significant milestone in our multi-year removals strategy. Our carbon removals portfolio is designed to maximise synergies with the F1 race calendar, with projects across key regions including Brazil, Canada, the United States and…

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Equal Pay Day and mortierbrigade send women to prison

Stuart Mitchell

On March 12, the progressive women’s movement ZIJkant organised Equal Pay Day for the 22nd time. This day for equal pay marks the moment when women have caught up to men’s annual salary. mortierbrigade and Czar have, as is their good annual tradition, created a striking campaign together with the world-renowned and unique duo Lionel Goldstein, in which women do everything they can to end up behind bars. Inmates do in fact receive a fixed compensation for their labor, and gender plays no role here. Outside prison walls, however, women…

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