Day: 16 August 2026

The brands creating the strongest creative outcomes are combining the power of AI with the power of community

Stuart Mitchell

Creativity has entered a new era. Generative AI is transforming how marketing ideas are developed, adapted, and scaled. But real advantage comes from creative that is most relevant, resonant, and connected to the people it is designed to reach.  The brands creating the strongest creative outcomes are increasingly combining the power of AI with the power of community. They’re using participation as intelligence, turning cultural signals into activation, and building creative systems that continuously learn from the audiences they serve. This creates an “intelligence loop” that gives brands a compounding…

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New partnership with Sky Foundation to fund Julia Rausing Sky Arts Bursaries

Stuart Mitchell

The Trust has announced a new partnership with the Sky Foundation to fund the Julia Rausing Sky Arts Bursaries, the Foundation’s inaugural programme. Championed by dancer and choreographer Ashley Banjo MBE, the bursaries will provide funding, mentoring, professional development and industry support to 20 dance-makers across the UK who are at a pivotal moment in their careers, helping them develop their practice and bring new dance projects to life, regardless of their background or postcode. New research commissioned on behalf of the Sky Foundation highlights the growing challenges facing the…

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RoSPA OSH Skills Commission report examines how shortages of skilled workers impact workplace safety

Stuart Mitchell

Skills shortages risk making workplaces less safe and less productive, with an impact on the national economy, according to the Royal Society for the Prevention of Accidents (RoSPA). Based on expert insights from leading OSH professionals, the report from RoSPA’s OSH Skills Commission, produced in partnership with Speedy Hire, identifies key challenges in recruitment, training and retention of competent workers. It also makes recommendations for how employers and the UK Government can ensure the UK has the healthy and highly-skilled workforce essential for economic growth. RoSPA’s OSH Skills Commission aims…

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Ending Content on a Positive Emotional Peak Increases Purchase Intent by 11% and Awareness by 34%, New Billion Dollar Boy Research Reveals

Stuart Mitchell

New research by Billion Dollar Boy, the social agency with Creator Instinct®, reveals that purchase intent increases by 11% and awareness increases by 34% when content ends on a peak of strong positive emotion in the final three seconds. The finding comes from Creator Instinct®: Unlocking the Social Code, a new research report analysing 5,000 creator-led assets developed across the US and UK. The assets are assessed for four core performance drivers: engagement, view-through rate; brand favourability; purchase and consideration intent; and mapped against 39 emotional signals by DAIVID’s attention…

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Cambridge and Oxford join forces to unlock over a million biological records for climate research

Stuart Mitchell

The University of Cambridge and the University of Oxford will lead a major new partnership to digitise over 1.1 million natural history specimens, creating a step-change in how researchers and conservationists access vital biodiversity data. Cambridge is awarded £772,000 for the project, part of DiSSCo UK (Distributed System of Scientific Collections UK) – a £155 million national programme to digitise and connect the UK’s natural science collections. Together, the universities of Cambridge and Oxford steward over 12 million specimens – the largest natural science collection in the UK outside London…

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