Day: 26 August 2026

Bauer Media Outdoor launches Powerful Posters University University for the next generation of advertising talent

Stuart Mitchell

Bauer Media Outdoor UK has launched Powerful Posters University, a free online course designed to help people in the early stages of their careers in advertising and media understand what makes great Out of Home (OOH) campaigns memorable and effective. Developed as part of Bauer Media Outdoor’s Powerful Posters series, which explores how to master creativity in outdoor advertising, Powerful Posters University builds on the series’ inspiration to help the next generation of advertising talent craft better OOH campaigns. Created primarily for those with less than three years’ industry experience,…

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Virgin Media O2 showcases tech recycling and reuse at its flagship O2 store at Westfield Stratford City

Stuart Mitchell

Virgin Media O2 is helping shoppers to better understand technology recycling and reuse as part of a trial at its experiential flagship O2 store in Westfield Stratford City.  The company is piloting the ‘O2 Tech Refab Lab’ as one of the store’s interactive discovery zones, where customers can learn how devices can be given a second life so they don’t go to waste.  Created in collaboration with the O2 Stores team, the zone helps consumers become more aware of the sustainable options available when replacing, recycling or rehoming their unwanted tech, helping to keep devices and…

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MattressNextDay Recycles 100,000 Mattresses Through Nationwide Recycling Scheme

Stuart Mitchell

MattressNextDay has reached a major milestone after recycling its 100,000th mattress through the retailer’s nationwide recycling scheme. Launched in 2015, the service allows customers to have their old mattress collected when a new one is delivered. More than a decade on, 41% of MattressNextDay customers now choose to recycle their old mattress, helping divert an estimated 4,000 tonnes of bulky waste from landfill. The achievement comes as the UK continues to face a growing mattress waste challenge. According to the National Bed Federation, around 4.75 million mattresses are discarded across…

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Kellogg’s commits pound-for-pound match funding as Scots rally to support children in STV’s Big Scottish Breakfast

Stuart Mitchell

The Big Scottish Breakfast returns across schools, workplaces and nurseries this September, and STV weather presenter Sean Batty has teamed up with the kids at Pied Piper Nursery in Glasgow to launch the 2026 campaign. Cereal giant Kellogg’s is supporting the STV Children’s Appeal’s breakfast campaign for the 4th year and will match every £1 raised* up to the total of £50,000. Every penny raised as part of the campaign will fund school breakfast clubs throughout Scotland and help tackle child hunger. The Pied Piper Nursery – who are regular…

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Integrity measures, refreshed Creative Data Award and new AI Craft sub-categories among updates for 2026

Stuart Mitchell

Eurobest has opened submissions for its 2026 Awards, marking its 39th edition. This year’s updates are intended to reflect changes in the European creative landscape, with a focus on impact and innovation. Among the changes, the Creative Data Award has been redefined to recognise work where data is central to the creative idea, rather than simply informing it. Updated categories include privacy-first personalisation and breakthrough media innovation. Submissions will need to show that data was essential to both the idea and its business impact. New AI Craft sub-categories have also…

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