Day: 12 September 2026

Crisis collaborates with London creatives to transform unsold donated garments into one-of-a-kind fashion for Secondhand September

Stuart Mitchell

LUEDER, fresh from dressing RM of BTS for the World Cup final half-time show, joins 12 independent makers including Hadiyah Hussain, Olli Hull and The Marcon Court Project to raise money for the homelessness charity’s UNSOLD. RETOLD campaign.  This Secondhand September, the national homelessness charity Crisis is collaborating with 12 independent makers and designers to help answer the question of what happens when secondhand clothes don’t sell.  Designers including LUEDER, Hadiyah Hussain, Olli Hull, The Marcon Court Project, Planet Soph, Owen Edward Snaith, Grandpa’s Shirts, Kabo Clothing, Ashley Knight, Green Ancestors,…

Read More

Greatergood® Brands builds a baby wipe identity rooted in where baby wipes actually go

Stuart Mitchell

The sustainable baby care category has spent years communicating its values through the same visual shorthand – earth tones, natural textures, and the quiet palette of making the sustainable choice. The result is a category where almost every brand looks like a variation of the same idea, and the consumer has learned to stop noticing. Mo & Marine, a new sustainable baby wipe brand developed with London agency Greatergood® Brands, approached the brief from a completely different starting point. Rather than asking how to look sustainable, the team asked a more…

Read More

Energy volatility could fast-track global EV adoption to 50% above base case

Stuart Mitchell

As the Middle East conflict continues to drive volatility in global oil markets, Wood Mackenzie’s base case already projects EVs jumping from 4% of the global fleet today to 25% by 2040. But the firm’s latest Horizons report identifies three factors that could jolt EV sales even higher: governments boost EV supply chain investment to strengthen resilience to oil market shocks, high fuel prices prompt more consumers to switch to EVs and EV technologies advance faster than expected. “If these forces converge all at once, the effect on EV adoption…

Read More

CAP – Green fashion: get your environmental claims runway ready!

Stuart Mitchell

The ASA/CAP have released a post called: Green fashion: get your environmental claims runway ready! I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With London fashion week approaching, it’s a good time to freshen up and ensure your environmental messaging is on point! From claims about the composition of materials, to wider statements about your brand’s emissions or environmental initiatives, the green credentials of clothing and fashion must…

Read More

WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2026

Stuart Mitchell

Strategically integrating cultural insights, interactive experiences, strategic creator partnerships, and platform-native ideas into campaigns are key drivers of commercial success, according to a new report by WARC, the global authority on marketing effectiveness.  ‘Creative Effectiveness Lions – Insights from the 2026 winners’, identifies trends and themes common to the winners of this year’s Cannes Creative Effectiveness Lions awards category, which rewards creativity that has also met business goals and driven sustainable impact over time.  Based on WARC’s exclusive access to the jury deliberations and analysis of the entries, the report…

Read More