Day: 26 September 2026

Veolia trials UK first of its kind carbon capture technology

Stuart Mitchell

Veolia, the UK’s leading resource management company, and Sheffield City Council, are today announcing the successful trial of an innovative carbon capture technology at the Sheffield Energy Recovery Facility (ERF). In a UK first, Veolia has successfully demonstrated the potential of a next generation, non-amine alternative to traditional carbon capture systems in the UK waste sector. This demonstration project represents an important step in assessing the role that carbon capture technologies can play in decarbonising hard-to-abate emissions. It is intended as a complementary solution alongside waste prevention, increased recycling, eco-design…

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CAP – No more grey areas: fair representations for every generation

Stuart Mitchell

The ASA/CAP have released a post called: No more grey areas: fair representations for every generation I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”. In 2025, the ASA published research into The Depiction of Older People in Ads. It found that many people…

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Enabling Brazil’s next chapter in corporate accountability

Stuart Mitchell

GRI, the world’s leading provider of sustainability reporting standards, is scaling up its presence and activities in Brazil – in recognition of the country’s growing strategic and economic importance for impact disclosure.  GRI has appointed Danielly A. Mello Freire as Country Lead for Brazil, to oversee a new program to be developed alongside Brazilian companies, institutions and stakeholders.  Brazil is among the world’s most advanced markets for impact reporting, with 71% of large listed Brazilian companies using the GRI Standards. Extensive global analysis published in June placed Brazil as fifth…

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