Day: 11 November 2026

New IPA and Financial Times compendium demonstrates value of long-term brand building

Stuart Mitchell

The IPA and the Financial Times have recently – 7 October – published ‘The short book of long-term growth’, a new compendium that brings together more than four decades of evidence showing how advertising builds brands and how brands drive sustainable business growth. Drawing on the IPA Databank and IPA Effectiveness Awards case studies, the publication features a series of co-branded FT advertisements, each backed with a summary of proof and relevant case studies, to provide one of the most comprehensive collections of evidence on the commercial value of long-term…

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Gender gaps in education narrow globally, yet early marriage remains a major barrier to girls’ education, new UNESCO report shows

Stuart Mitchell

UNESCO’s new report shows that child marriage and early pregnancy continue to jeopardize progress in girls’ education. While gender gaps in education have narrowed and the share of girls married before 18 has decreased globally, very few girls return to school after giving birth in some regions, underscoring the need to end child marriage, prevent early pregnancies, and guarantee young mothers’ right to continue their education. The world has made major progress towards gender equality in education over the past decades, with as many girls as boys now enrolled in…

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Have fundraising ideas created by native English-speakers crowded out fundraising that is better suited to local philanthropic cultures

Stuart Mitchell

Much of the thinking about best practice, ethics and regulation in fundraising is originated and developed by people in English-speaking countries – also known as the ‘anglosphere’. These ideas are then exported to professions around the world. However, since they have been developed inside a particular, English-speaking (anglophone) culture, are these ideas always best suited to other cultures. And even if they are well suited, do they crowd out local ideas and practices about fundraising and philanthropy that could be more effective? The international fundraising think tank Rogare has set…

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His Majesty The King Visits Launch Of Apple And The King’s Trust Initiative To Empower The Next Generation Of Creatives

Stuart Mitchell

His Majesty The King, accompanied by Tim Cook, Executive Chair of Apple, met the first cohort of young people taking part in the newly launched Apple x King’s Trust Creative Labs during a visit to Apple Music at Battersea Power Station in London. Apple and The King’s Trust are building on their longstanding partnership by launching the immersive new education programme to help young people move into the world of work. The Apple x King’s Trust Creative Labs offer participants meaningful engagement with Apple experts across industries as they explore…

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Food industry unites to create common standard for product footprinting

Stuart Mitchell

The Global Sustainable Transition Alliance (GSTA) convened by WRAP and Wageningen University & Research (WUR) is an international alliance of businesses, NGOs, consultants, and product footprinting tool providers launched in March 2026. GSTA – is calling on all food and beverage businesses worldwide to support it in creating a single, scientifically robust rulebook for calculating product level environmental footprints for the food and beverage sector. The alliance now wants to engage with more businesses to expand its reach and ensure alignment across its founding members, including Ahold Delhaize, the companies…

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