28% of Britons proactively support the LGBTQ community by promoting LGBTQ businesses, merchandise, or donations

Over the years, support for the LGBTQ community has grown stronger as countries legalize same-sex marriage and brands and celebrities openly voice their support. Piplsay, a global consumer research platform, surveyed 9,114 Britons and 30,600 Americans to get insights into their understanding and acceptability of the LGBTQ community.

Access the full research report here.

Here are the key UK insights from the report:

  • Celebrating Pride: How accepting are we of LGBTQ?
  • 64% of Britons think Pride events help make society more accepting of the LGBTQ community
  • 45% of Britons want workplaces and educational and religious institutions to support and empower the LGBTQ community
  • 64% of Britons believe celebrities coming out in the open has helped change public perception and attitudes


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