AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, recently announced a partnership with Clear Channel Outdoor Americas, one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick customers with real-time printed and digital display availability. This partnership is the first-of-its-kind, and further automates how marketers plan, optimize and execute OOH campaigns more precisely and quicker than ever before.
“The past two years have changed the pace of the OOH marketplace,” said Matthew O’Connor, CEO of AdQuick. “Today, marketers must move even faster and embrace new levels of marketing agility. By partnering with Clear Channel Outdoor Americas, we aim to provide marketers with real-time data about media inventory instantly while empowering them to make OOH planning and buying decisions with up-to-the-minute precision.”
This is a necessary step forward in workflow automation amongst buyers and sellers as media publishers and others innovate on the RFP response process to better align with the real time decisions marketers are making in media today.
CCOA has been focused on advancing its digital capabilities to meet the demands of its valued clients and this includes the greater agency, buying and planning communities. These innovations to automate its workflow processes internally, as well as building connectivity with external platforms, further integrates OOH into the digital media buying ecosystem.
“Our partnership with AdQuick demonstrates Clear Channel’s commitment to using innovative technology and data to enable advertisers to make OOH planning decisions in real time or activate on these plans for immediate messaging to the consumers,” said Erika Goldberg, Chief of Business Operations, CCOA. “Our focus remains on meeting our customers’ evolving business needs and that includes developing technology-driven solutions that enable marketers and advertisers to make informed decisions about their media planning processes while swiftly executing OOH campaigns, and this partnership will enable that.”
To learn more about real-time inventory availability data, please visit www.adquick.com.
