Make-A-Wish Georgia, a non-profit organization that creates life-changing wishes for children with critical illnesses across the state, has chosen AMMUNITIONagency, as its agency of record to provide digital, branding, and marketing services.
Make-A-Wish Georgia seeks the assistance of AMMUNITIONagency to help create awareness and drive donations, to fund wishes for more than 800 children throughout the state still waiting for their wish. The first campaign will be in support of the inaugural Trailblaze Challenge. Much like the challenging journey of a wish family facing a critical illness, Trailblaze participants will be tested mentally and physically as they endure a 17-mile hike along the Bartram Trail in North Georgia.
On a pro-bono basis, AMMUNITIONagency will produce a robust, digitally-focused, awareness campaign with the goal of raising $175,000 primarily focused on organic media. This campaign will include custom-curated content that will appeal to the charity’s various audiences, including corporate and individual donors, potential volunteers and families with children in need of a wish, while leveraging digital tactics that can lead to more efficient fundraising and a tech infrastructure that provides a better user experience for the charity, its donors, families and other audiences.
Work with the charity will draw on the agency’s ability to deliver measurable growth to clients by creating meaningful experiences that engage users and drive them to action. AMMUNITIONagency’s data-driven approach to messaging is designed to deliver the right message when and where it will best resonate with users regardless of the device they’re using.
The agency firmly believes that advertising is an opportunity to provide meaningful value that creates awareness, educates over time, and drives customers, patrons and others to make a buying decision – or a donation, for that matter — by delivering the right message at the right time throughout the customer journey.
“We’re delighted to have a great partner like AMMUNITIONagency to help us grant the wish of every eligible child in Georgia,” said Tim Earley, Chief Executive Officer of Make-A-Wish Georgia.
“Like most Georgians, my team and I have been touched on a personal level to see Make-A-Wish Georgia enrich the lives of so many young people,” said Jeremy Heilpern, President and CEO of AMMUNITIONagency. “We’re excited to donate our time to support their mission throughout the state.”