ANR BBDO & Beyond Retro Campaign launch The Organ Donor Price Tag Campaign

ANR BBDO and second hand clothing chain Beyond Retro have launched a new campaign aimed at encouraging more people to participate in organ donation programmes.

The innovative campaign takes the idea of recycling to a whole new level by making the price tags of their clothing double up as organ donation cards. According to Beyond Retro: “85% of the population in Sweden want to be organ donors. But only 15% actually takes the time to register. We believe that just as an old shirt can get a new life through recycling – a recycled organ can give a person a new life. That’s why we want to make it easier for people in Sweden to become organ donors. And the best way of doing this is using the price tag. Something that’s already attached to the clothes you buy and that follows you home.”

They also go further into detail about how these price tags will work: “The Organ Donor Price Tag is an initiative together with MOD – More organ donation. All of our price tags in our Stockholm stores will now double as Organ Donor Cards.Showing the importance of recycling. That it can save lives.

Here’s how a simple price tag can save lives.

  1. Tear off the Organ Donor Card from the price tag.
  2. Fill it out.
  3. Keep it in your wallet (this way medics will know you’re a donor).
  4. You’re now a valid organ donor. Thank you!”

The chain also make the point that the price tag/organ donation card is made out of 100% recyclable paper.


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