The PRCA UK Awards 2025 ceremony took place recently at the Royal Lancaster Hotel to recognise and celebrate the very highest standards in public relations.
This year’s headline sponsors are OnePoll. Additional sponsorship includes 72Point, CARMA, Censuswide, markettiers, Paprika, Prezly, Reuben Sinclair, and Sapio Research.
We are proud to reward the excellent achievements of these individuals and teams.
B2B Campaign – Sponsored by markettiers
Highly Commended:
Kindred
Epson Water Silks
Winner:
The Academy
Mastercard: Click to Pay Capitals
B2B Technology Campaign – Sponsored by Sapio Research
Winner:
The Academy
Mastercard: Click to Pay Capitals
Best Digital Marketing Campaign
Winner:
Third City x ABI and PLSA
Face Forward
Best Social Media Campaign – Sponsored by OnePoll
Winner:
Golin & ASICS
The Desk Break Clause
Best Use of Media Relations – High Budget
Highly Commended:
Virgin Media O2 with VCCP faith and Broadcast Revolution
Daisy vs the Scammers
Winner:
PrettyGreen
Mummy Pig’s Pregnancy Breaks The Internet
Best Use of Media Relations – Low Budget – Sponsored by 72Point
Winner:
CALM with Hope&Glory and adam&eveDDB
Missed Birthdays
Best Use of Social Influencers in a Campaign
Highly Commended:
PrettyGreen
PrettyGreen X Audible George Orwell’s 1984: The Ministry of Makers
Winner:
Edelman
Share The First
Broadcast Campaign – Sponsored by OnePoll
Winner:
Tin Man and Tesco
Aisle do: The Tesco Wedding Gift Registry
City & Corporate Communications Campaign
Winner:
MHP Group
MHP Group x Hammerson: A transformative deal for Hammerson
Consumer Campaign – High Budget – Sponsored by Censuswide
Winner:
Third City x ABI and PLSA
Face Forward
Consumer Campaign – Low Budget
Winner:
SHOOK, Leopard Co and SIFA Fireside
Inequality Street: Giving the Toffee Finger to Homelessness
Consumer Technology Campaign
Winner:
Virgin Media O2 with VCCP faith and Broadcast Revolution
Daisy vs the Scammers
Crisis, Issues, or Reputation Management
Winner:
The Academy
Heathrow: Nature Traffic Control
Diversity, Equity, and Inclusion Campaign – Sponsored by Paprika
Highly Commended:
People Like Us, Worth Your While and new—land
Name The Bias
Winner:
Ketchum UK
Liming with Gran
Employee Engagement or Internal Communications Campaign
Winner:
Red Consultancy
McDonald’s Crew pass screen test with peer-to-peer TV series
Event/Launch of the Year
Winner:
Taylor Herring & Kellogg’s
A New Dawn for Kellogg’s
Financial Communications Campaign
Winner:
Good Relations x Starling Bank
Safe Phrases
Health and Wellbeing Campaign
Highly Commended:
Golin & Specsavers
The Misheard Manifesto
Winner:
Ketchum UK
Liming with Gran
In-House Campaign – Sponsored by OnePoll
Winner:
Information Commissioner’s Office (ICO)
Our Lives, Our Privacy – 40 years of Data Protection
International Campaign – Sponsored by 72Point
Highly Commended:
Golin & ASICS
The Desk Break Clause
Winner:
FleishmanHillard x Icelandair
Iceland: Too Good To Be True (But It Is)
Most Impactful Use of Artificial Intelligence – Sponsored by Prezly
Winner:
Zeno London
Alzheimer’s Intelligence
Not-for-Profit and Charity Campaign
Highly Commended:
South Gloucestershire Council and Age UK South Gloucestershire
Good Neighbours South Glos campaign
Winner:
SHOOK, Leopard Co and SIFA Fireside
Inequality Street: Giving the Toffee Finger to Homelessness
Public Sector, Value for Money Campaign
Highly Commended:
Southwark Council
Securing the Future of Council Housing Campaign
Winner:
Ketchum UK
Liming with Gran
Purpose Campaign
Highly Commended:
Third City x Curaleaf
What are you smoking?
Highly Commended:
Zeno London
Alzheimer’s Intelligence
Winner:
Ketchum UK
Liming with Gran
Transport Campaign
Winner:
FleishmanHillard x Icelandair
Iceland: Too Good To Be True (But It Is)
Best Use of Planning, Research and Evaluation – Sponsored by CARMA
Winner:
The Academy
Mastercard: Click to Pay Capitals
Campaign of the Year
Winner:
PrettyGreen
Mummy Pig’s Pregnancy Breaks The Internet
Young Communicator of the Year – Account Director Level and Above
Winner:
We. Communications
Mirelle Hadad
Young Communicator of the Year – Account Director Level and Below
Winner:
Purpose Union
Kenza Essalama
PR Leader of The Year
Winner:
Michael Phillips
Head of Communications, Havas Media Network UK
Francis Ingham Outstanding Contribution to the Industry
Winner:
Robert Minton-Taylor
Leeds Beckett University – Leaving a Caring Legacy After I Die
Best Team Approach to Diversity, Equity and Inclusion
Highly Commended:
Purpose Union
Winner:
Kindred
Specialist Consultancy of the Year
Highly Commended:
Vested
Winner:
Wildfire
In-House Team of the Year – Private Sector – Sponsored by CARMA
Highly Commended:
Virgin Media O2
Winner:
Nationwide Building Society
Purpose-Led PR in Action
In-House Team of the Year – Public Sector – Sponsored by CARMA
Winner:
Alzheimer’s Society
Alzheimer’s Society Media Team
Small Consultancy of the Year
Winner:
SHOOK
Medium Consultancy of the Year – Sponsored by Reuben Sinclair
Highly Commended:
Taylor Herring
Winner:
Tin Man
Large Consultancy of the Year – Sponsored by 72Point
Highly Commended:
Hope&Glory
Winner:
Brands2Life
