Day: 11 June 2021

A Catalyst For Change – Helio Health’s TransformNation Campaign

Stuart Mitchell

Mower have shared some insight into their latest Helio Health campaign. In the midst of a growing national substance use and mental health crisis, Central New York’s Helio Health set out to engage the communities it serves in the fight, inspiring them to be a catalyst for change through a message of action and hope. Mower’s healthcare marketing experts met the challenge through a powerful campaign for Helio Health centered on a clear call to action: Join the TransformNation™. The TransformNation campaign was designed to shift mindsets from helplessness: Addiction…

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Ethical Marketing Podcast Episode 1 – Sian Conway-Wood on Greenwashing

Stuart Mitchell

Today we launch our very first podcast! Apologies for some of the sound issues, we will hopefully have them all ironed out by podcast 2.  This week Hannah and I chat to Sian Conway-Wood about greenwashing and a whole host of other topics. Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour. She is an ethical marketing strategist who helps Big Why business founders start and scale businesses which change the world. As Founder of #EthicalHour she unites a community of over 61,000 changemakers…

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ClimateCare launches educational infographic to raise awareness of digital pollution

Stuart Mitchell

ClimateCare, an organisation dedicated to tackling climate change and improving lives, has launched its new carbon footprint of the internet infographic to raise awareness of the growing climate impact of the digital world.  The profit with purpose B Corp is launching its infographic as a means to educate and raise awareness amongst business leaders of how energy hungry the digital world is. ClimateCare noticed a growing trend across the business community of a mistaken belief that the pandemic would likely lower their emissions due to the lack of business-related travel. ClimateCare contends that whilst overall emissions have gone down,…

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Milk & Honey PR expands to the US, appointing Paul Cohen as its first CEO North America

Stuart Mitchell

Milk & Honey PR has expanded to North America, opening an office in New York City, which will be led by Paul Cohen, who joins as partner and CEO North America. This marks the agency’s second international market expansion, after its 2019 launch in APAC, opening an office in Sydney headed by Caroline Addy.   Paul brings to Milk & Honey more than two decades of communications experience across three continents. Previously he spent 17 years at Ketchum, where he held senior positions in their Shanghai, Hong Kong, Brussels and New York…

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Social Enterprise Salon Supports Young People Toward a Brighter Future

Stuart Mitchell

The founder of Scotland’s first Hair & Beauty Salon operating as a social enterprise has launched a brand-new venue in the heart of Edinburgh’s city centre. On Monday 17th May, Kerry Anderson officially opened the doors of the city’s second Brave, Strong, Beautiful salon on Lothian Road, further establishing her social mission to invest in the future of young people in Scotland, providing training opportunities, employment, and mental health support. Since 2019, Brave, Strong, Beautiful has been operating as a community interest company (CIC), helping vulnerable young adults from Edinburgh…

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