Author: Stuart Mitchell

Sainsbury’s, Nectar360, and Clear Channel celebrate 25 years of partnership with an enhanced digital screen network

Stuart Mitchell

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, as well as managing Sainsbury’s and Argos’s retail media services, today announces plans to expand its connected digital screen network to over 800 screens, in conjunction with leading Out of Home media and infrastructure company, Clear Channel UK – an expansion that also includes the launch of a new internal screen network.  The Sainsbury’s Live network currently reaches millions of shoppers every week (over 15 million per fortnight*) through a national network of more than 320 full-motion digital…

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Brighter future for banana plantation workers as Fairtrade launches ‘game changing’ new offer for traders and retailers

Stuart Mitchell

Fairtrade International is excited to launch a major new initiative in the drive to deliver decent incomes for workers on Fairtrade certified banana plantations across the world. Fairtrade’s sustainable offer to achieve living wages, living incomes and resilient banana supply chains is launched today at the global Fruit Attraction expo in Madrid. It aims to ensure that banana workers earn as a minimum the living wage for their country, whilst helping retailers fulfil their commitments to a sustainable banana industry. More than 35,658 workers and farmers employed by 265 Fairtrade…

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Waitrose and Saatchi & Saatchi launch their first advertising campaign

Stuart Mitchell

Waitrose and Saatchi & Saatchi kick start their new relationship with the launch of a marketing campaign for the new Japan Menyū range.  The campaign which launches on 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on our brand promise of ‘Food to Feel Good About’, and puts our high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of our customers and their busy lives.  One of the…

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Paint that purifies! How a new mural in Mexico breaks down air pollutants

Stuart Mitchell

Some artists believe the world is a canvas.   Kellanova’s team in Mexico agrees – and their newest piece of art support Kellanova’s Better Days™ Promise to nurture our planet!   The team recently unveiled an ECOmural that features the Kellogg brand’s iconic characters on the grain silos at our manufacturing facility in Queretaro.    But this is not just any mural.    In addition to featuring iconic characters, the mural was created using Photocatalytic paint.   It has an active mineral coating that helps break down air pollutants and contribute to the decomposition of atmospheric air pollutants, such as nitrogen…

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Ørsted and UC Berkeley’s Haas School of Business team up to advance people-positive renewable energy build-out

Stuart Mitchell

Ørsted, one of the world’s leading renewable energy companies, and Haas School of Business at the University of California, Berkeley, have entered a multi-year partnership to advance the positive social impact of renewable energy projects. Ørsted and UC Berkeley’s Haas School of Business will bring together community organisations, policymakers, and industry experts to lay the foundation for people-positive renewable energy. The Berkeley Haas campus in California. To limit global warming, yearly renewable energy additions must increase 3.3x per year by 2030[1].According to their 2023 report, the Intergovernmental Panel on Climate…

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