Author: Stuart Mitchell

Serviceplan Group named Independent Agency Network of the Year by Ad Age

Stuart Mitchell

Serviceplan Group has been named Independent Agency Network of the Year at the Ad Age A-List & Creativity Awards, recognizing its outstanding creativity, growth, and innovation in 2024. As the largest independent agency network worldwide, Serviceplan Group stood out for its House of Communication model, seamless integration of creativity, media, and technology, and its pioneering AI initiatives, including the launch of AI Labs in Munich and San Francisco. “Being named Independent Agency Network of the Year is more than an honor—it’s a testament to our teams and partners worldwide,” said Florian…

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ICCO Announces Changes in Operation and Collaboration with The PRomise Foundation for Services

Stuart Mitchell

The International Communications Consultancy Organisation (ICCO) has announced changes in its operations, appointing The PRomise Foundation to manage office administration, membership services, and the organisation of key ICCO events, including the ICCO Global Summit and ICCO Global Awards. Following a selection process, ICCO’s Executive Committee chose The PRomise Foundation to take on these responsibilities based on their experience in organising conferences of International repute focussed on the public relations community. ICCO President, Grzegorz Szczepański, commented: “The PRomise Foundation has demonstrated strong capabilities in organising industry events, including PRAXIS. Their experience…

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CAP – Community Radio: Advertising No-Nos

Stuart Mitchell

The ASA/CAP have released a post called: Community Radio: Advertising No-Nos. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since 2002, community radio has been an invaluable tool for local communities and small non-profit organisations to represent their interests over the airwaves. In many ways, they’re the legitimised descendants of the “pirate” stations of the 1960’s, allowing those bypassed by more established media routes…

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New report outlines opportunities for food companies to address agricultural methane pollution

Stuart Mitchell

As extreme weather events impact farm productivity and animal health and disrupt supply chains, a new Ceres’ report outlines the significant opportunities for food companies to drive innovation, build resilience, and create a more sustainable and profitable industry.  Ceres’ report, Unlocking Opportunity: Addressing Livestock Methane to Build Resilient Food Systems, highlights the financial case for corporate action on agricultural pollution, including a first-of-its-kind analysis of food companies’ exposure to methane risks based on their position within the industry. This analysis also contains recommendations for sub-industries and more than a dozen…

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Berry’s Reusable Cups Support Returnable Cup Initiative

Stuart Mitchell

Berry Global’s range of reusable plastic cups has been selected for the pioneering Borrow Cup ’collaborative returnable cup initiative’, which was launched in Glasgow, UK, at the end of January. Borrow Cup – developed by award-winning environmental charity Hubbub and Glasgow-based reusable packaging systems provider Reposit – provides a shared system that enables consumers to avoid disposable cups, by borrowing a returnable cup from any participating location. The 12-week fact finding and data gathering project involves over 40 businesses, including local cafés alongside major brands such as Costa Coffee, Caffè Nero…

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